Gartner 2022
Product management
Experienced Product
Management
Product management ensures that products align with customer needs and business goals, reducing risks, and ensuring quality. It also plays a key role in achieving on-time product delivery, contributing to overall business success.
Our team of experienced product managers will help drive the ROI of your initiative.
Software product management is much more than timelines and budgets
Product management is the secret sauce that mitigates risks, keeps costs in check, and guarantees on-time, high-quality delivery in the software industry.
Our experienced U.S.-based product managers meticulously plan, execute, and adapt, ensuring projects stay on track, budgets are managed effectively, and quality is maintained throughout the journey. It’s the assurance your business needs for successful software outcomes.
Market Awareness
It’s crucial that you’re aware of the industry and market forces at play no matter where you are in the product life cycle.
- Market definition
- Market problem statements
- Distinctive competencies
- Product positioning
- Competitive landscape analysis
Business & Product Strategy
Ensuring your business and product strategies align can be more difficult than you think.
- Business plan
- Buy, Build and Partner decisions
- Product pricing
- Product profitability
Product Management & Project Administration
From Jobs-to-be-done definition to usability testing, your product management needs to be user centric, product focused, and delivery oriented.
- Buyer & user personas and experience
- Requirements
- Product roadmapping
- Agile project management
- Onshore/Nearshore team management
- Stakeholder communication
Go-to-Market & Program Strategy
Bringing a product to market and beyond requires careful planning, precise measurement and regular, holistic assessment.
- Product launch planning
- KPI and measurement analysis
- Revenue growth strategy
- Product portfolio management
what we do
Market Awareness
Is your product swimming in a blue or red ocean? What is the primary means of customer acquisition? How many direct competitors are you facing? These are just a few of the critical question to ask before starting any software project.
Our product management team can help you answer these questions and many more by analyzing your industry, defining market problems and helping you to align on a position that will serve as a sustained competitive advantage.
Understand the market before you dive in.
A particular market or industry may be more unique than it appears at first glance. Knowing the primary market problems, customer engagement tactics and key players in the space are just a few of the data points our product team can arm you with.
Know your competitors and position against them.
Starting with an industry overview, competitive analysis will help your product to have a clear market problem to solve and a compelling positioning statement as a foundation for your product vision and roadmap.
Capabilities
- Market definition
- Market problem statements
- Distinctive competencies
- Product positioning
- Competitive landscape analysis
what we do
Business & Product Strategy
Aligning your business and product strategy is a crucial piece of the overall product plan.
Our product management team can help you layout the plan for what happens after the launch of your product. Feel confident with your pricing, know how you’ll track success, decide when to build, buy or partner.
Align your product success metrics with your business’s goals.
Your business has goes and so will does your product. But do they align? Ensuring that your product’s success metrics clearly line up with your business’s objective will ensure longevity and symmetry in your product line.
Set pricing and have a clear line of sight to profitability.
When it comes to software product pricing, each industry is different and many are shifting. Deciding how you’ll market, sell and price your product is a key component to product strategy and overall profitability.
Capabilities
- Business plan
- Buy, Build and Partner decisions
- Product pricing
- Product profitability
what we do
Product management & project administration
Is our product team responsible timelines and budgets? Of course. But when it comes to the software delivery process, this is a small part of their role.
Our product management team is focused is on the user, their needs, and the timely delivery of a product that meets those needs.
Bringing clarity to the needs of your user.
Who is your user and what needs do they have? This is a critical question that product management has to be able to answer.
Pairing with our user research team and your stakeholders, we’ll document personas and define the Jobs-To-Be-Done to bring clarity and provide a north star for your product.
Aligning the team and delivering on time.
Whether the delivery team is in-house, U.S.-based, near shore or a mix our product management is highly capably of aligning the research, design and development teams to deliver on time and on budget.
Using agile methodology, paired with years of experience, we’ll work alongside your team develop the product roadmap and keep all stakeholders aware of progress and timeline.
Capabilities
- Buyer & user personas and experience
- Requirements
- Product roadmapping
- Agile project management
- Onshore/Nearshore team management
- Stakeholder communication
what we do
Go-to-Market & Program Strategy
Knowing how your product will go-to-market and then fit within your business or program requires strategy. Our product management team is here to help you carefully plan your launch, define post-launch KPI’s, and consult on revenue growth opportunities for your product or portfolio.
Go to market with a plan that aligns your business.
You only go-to-market for the first time, one time. Setting a plan that aligns marketing, product, support and your overall business is crucial for success. Our product managers have launched a multitude of products over their careers – contributing a wealth of knowledge and experience to your market launch.
Set your revenue strategy, define your KPI’s and make informed decisions about your product portfolio.
Getting your product to market can feel like you’ve crossed the finish line. But in reality, you’ve just begun. Our product team will help you define revenue growth strategy, set success metrics (KPI’s) and allow your organization to make the best decisions possible across your product portfolio.
Capabilities
- Product launch planning
- KPI and measurement analysis
- Revenue growth strategy
- Product portfolio management