Innovation / R&D

“How do we build what’s next while running what we have?”

Your best people are busy delivering this year’s numbers. Nobody has time to find next year’s.

An innovation engine beside yours.

Talk it over
FIG. 6  ·  RUN IT LIKE A PORTFOLIO IDEASGO / NO-GOBETSBet 1Bet 2Bet 3GO / NO-GOIN PRODUCTIONThe one thatearned it Most bets should stop. The right one ships. A go or no-go decision before every next check. Expand
McKesson
Intuit Mailchimp
Cox 2M
Scientific Games
Office Depot
NAPA
CommuniCare
Sound familiar?

Ideas keep getting shelved

Innovation loses to the roadmap

The idea survives the planning meeting and gets cut when delivery gets tight.

Everyone owns it. Nobody has time.

Strategy, product, and technology all care. None of them has hours set aside to do it.

Early ideas held to mature-business math

Leadership wants a revenue forecast before anyone knows whether the idea holds.

“We don’t feel like we can wait for the clients to come to us… when we already know what needs to be done.”

Executive, pharmacy benefit services company

How we solve it

Building got easy. Shipping didn’t.

You can build ten things now

When building was hard, the difficulty picked the project for you. Now you can build ten things, which means you can build ten wrong ones.

Run it like a portfolio

Small bets, evidence at every stage, and an honest go or no-go before the next check.

Name the owner first

If nobody owns it in production, you do not have a product. You have a demo with good uptime.

When building was hard, the difficulty picked the project for you. Now you can build ten things, which means you can build ten wrong ones.

Where to start

Start with The Lab

Your dedicated innovation engine: a cross-functional team embedded in your organization that works like an internal product lab, without the overhead of building one.

Its own team

A product strategist, senior engineers, a UX designer, and a data scientist, dedicated to you.

A pipeline that keeps moving

Continuous discovery, with the work that proves itself moving into production builds.

It compounds

The same team builds context over months and years, so each new product comes faster than the last.

Yours to keep

The code, designs, research, and data models. No licensing fees, no lock-in.

The first quarter covers onboarding, opportunity discovery, and the first prototypes. By the second, validated work is moving into production.

If you have one idea rather than a portfolio, The Experiment gets you a working prototype in five days.

Not sure which fits? Call us to talk it over.

How The Lab works →

What should your company be learning now?

Bring the idea, the technology, the customer problem, or the whole list. We’ll help you decide what’s worth building first.

An architect takes the call, not a salesperson.
We will tell you honestly whether we can help.
And roughly what it would take.
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