• Our story
  • Insights
  • Events
404.654.3855
  • Services
    • MVP Development
    • Platform Modernization
    • Innovation as a Service
  • Capabilities
        • Capabilities

          We create cutting-edge mobile and web applications that deliver seamless user experiences across platforms. Our expertise in AI and machine learning empowers businesses to harness data-driven insights and automation, driving innovation and efficiency in every solution we build.

        • Capabilities
        • Mobile app development
        • Web application development
        • AI & machine learning
        • Cloud app development
        • IoT & smart device software
        • Experienced team
        • Product management
        • Research & design
        • Development
        • Value approach
        • Business value
  • Industries
        • We have expertise serving a wide variety of industries. Here's a few that we've specialized in most recently.
        • Industry Expertise
        • Healthcare
        • Logistics
        • Private equity
        • New ventures
  • Industries
        • Healthcare Logistics Public Sector
        • Industries

          Our team specializes in the intersection of industry and digital innovation

          We bring proven and repeatable processes to digital transformation to help industry-specific companies accelerate change, innovate, and learn.

        • Solutions
        • Predictive Analytics
        • Telemedicine & Virtual Care
        • Remote Patient Monitoring
        • Interoperability
        • Clinical Decision Support Systems
        • EHR & Practice Management Platforms
        • Population Health Management
        • Patient Engagement Platform
        • Medical Web Applications
        • Capabilities
        • Mobile App Development
        • AI, ML,NLP
        • SAAS Software Development
        • SaMD Software as Medical Device
        • Data Engineering
        • Research, UX Design
        • Case studies
        • Never Alone
        • HealthContext.AI
        • McKesson 3PL
  • Work
Contact Us
Cancel
  • Services
    • Capabilities
    • Mobile App Development
    • Web App Development
    • AI & Machine Learning
    • Cloud App Development
    • IoT and Smart Device Software
    • Experienced Teams
    • Product Management
    • Research & Design
    • Development
    • Value Approach
    • Business Value
  • Getting Started
    • Ways To Get Started
    • Proof of Concept
    • Product Blueprint
    • Minimum Viable Product
    • Minimum Viable AI Model
    • New Product Development
  • Industries
    • Industry Expertise
    • Healthcare
    • Logistics
    • New ventures
    • Private equity
  • Work
  • Industries
    • Healthcare
      • Solutions
        • Predictive Analytics
        • Telemedicine & Virtual Care
        • Telemedicine & Virtual Care
        • Remote Patient Monitoring
        • Interoperability
        • Clinical Decision Support Systems
        • EHR & Practice Management Platforms
        • Population Health Management
        • Patient Engagement Platforms
        • Medical Web Applications
      • Capabilities
        • Medical Web Applications
        • Mobile App Development
        • AI, ML,NLP
        • SAAS Software Development
        • SaMD Software as Medical Device
        • Data Engineering
        • Research, UX Design
      • Case studies
        • Never Alone
        • Health.AI
        • McKesson 3PL
    • Logistics
    • Public Sector
  • Our story
  • Insights
  • Events
404.654.3855
Contact Us
  • LinkedIn
arrow left OUR INSIGHTS

Design Sprints: What’s all the buzz?

design,product
UX Design Atlanta

Does this sound familiar?

You have a product that is underperforming, and you need to change your strategy, but you have no idea where to start. While your team is bustling with new product or feature ideas, they’re all great, but the budget is tight. How do you prioritize? How do you select the one idea to move forward with?

Too many opinions on strategy? No alignment among team members? And, what about that very vocal, opinionated person who always seems to get their way, making the rest of the team feel voiceless. You might also notice that inside your team are people who have brilliant ideas, yet are too shy to share them in a group.

Any of those scenarios sound familiar? We see them frequently. That’s why we began introducing the concept of design sprints to our clients.

What’s a design sprint?

A design sprint is a fast-paced design process developed by Google Ventures. It condenses weeks of discovery work into five days. The most important part of the design sprint is that it helps create alignment within your team in a matter of a few hours.

How does a design sprint work?

Design sprints are highly effective in achieving alignment because they use a fine-tuned framework, created and perfected by Google Ventures. 

Unlike many ideation processes that lack a framework, Google’s structured approach addresses common challenges to which many of us can relate – too many voices, repetition, endless debating, meetings on top of meetings, and in the end not really getting anywhere. Google mastered the ideation process with a design sprint, and we’ve adapted their framework to help our own clients. Here’s what a typical week looks like:

Day 1 

The sprint launches with a full-day workshop where our design sprint specialists gather remotely with your team on a collaborative digital platform. During the workshop, our teams identify and clearly define the challenge you need to solve, and then generate hundreds of opportunities to solve that challenge – you read that right … hundreds. Next, we vote and start ideating solutions. 

Everyone participates and contributes equally. How? It’s a mix of individual exercises and teamwork. We ideate in private, share anonymously through the workshop facilitator and come together to vote. No explaining, no promotion, no campaigning for the best idea. The vote results in a winner.

Day 2 

Our team quickly creates a prototype for the selected concept and defines its core workflows. During this time, we also identify users to test the prototype. 

Day 3 

We define the usability test and fine-tune the prototype.     

Day 4 

We put the concept in front of users and solicit their feedback, while observing how they interact with the product. 

Day 5

The sprint concludes with a comprehensive list of insights from the usability testing and clear next steps on how your team should bring the product to market.

That sounds like a lot to pack in a week isn’t? It is, but we’ve done it and it works. The key? Having a consistent and proven process. How much of your time is needed? We need a commitment from you and your team to attend the first full day, and then only an hour or two at the end of the week when we present the final report.

Critical analysis: Is a design sprint for you?

Design sprints have gained wide appeal for a reason. Speed matters. In the current business climate, where companies must pivot quickly, a week of intensive collaboration can replace months of research and long, costly design processes. Design sprints are most effective when you need to:

  • Cast a future product vision that your whole team will support
  • Align and agree on the next direction for your product or service
  • Shift a strategy quickly, while minimizing risk
  • Test a new customer experience
  • Identify ways to attract new customers
  • Test the viability of a new product concept

Design sprints have the most impact when applied to simple products that have clear and straightforward use cases. For more complex products, you might consider running a design sprint for a core portion of the product or a single use case. Then once you have feedback from real users, you can dive into a full product design and development project.

After the design sprint …

Your team might think that after the design sprint is complete, the prototype is ready to be passed on to development. We normally suggest going through a second design iteration to address the insights that were gathered during user interviews. The user interviews might reveal that there is further work to be done, a new opportunity to tackle, or a change to the core workflow that requires some deeper thought. You’ll only know how to proceed after testing the prototype with real users.

You might also think that once you’ve completed a design sprint, that’s it. Thorough research and design must be ongoing. Delivering extraordinary experiences takes continual deep learning and time. Design sprints have proven to be a structured, highly-effective method for removing any obstacles early in the ideation phase of product development, particularly challenges around team alignment and ideation. A design sprint is a highly effective and efficient way to condense weeks of discovery into days to build a winning product. 

Still have questions? Learn more about design sprints or contact us today.

featured experts
Featured experts
  • Maria De La Vega
    Maria De La Vega
    director of design
    Maria leads or UX design team, blending research, strategy & service design into our UX practice
    view the expert’s profile
more from the experts
  • Key Takeaways from Our Webinar: Mastering Medical Device App Development
  • User research & design for older adults: 4 methodologies
  • Onboarding elderly users: 5 quick tips
  • Ageism and UX design: Why it matters

The latest

View all insights
A woman talking to a doctor on her computer

6 Benefits of Telehealth for Providers and Patients

Bob Klein
#digital health

Interoperability in Healthcare: Connecting Systems to Enhance Care

Bob Klein
#digital health#healthcare
Doctors looking at imaging on a computer monitor

Predictive Analytics in Healthcare: Improve Outcomes & Profitability

Bob Klein
new
#digital health#healthcare

Follow our Insights

digital scientists

21 south main street alpharetta, ga 30009

404.654.3855

Capabilities
icon
  • Mobile app development
  • Web application development
  • AI & machine learning
  • Cloud application development
  • IoT application development
Getting Started
icon
  • Proof of concept
  • Product blueprint
  • Minimum viable product (MVP)
  • New product development
Case studies
icon
Our Approach
icon
  • How we work
  • What we do
Company
icon
  • Our story
  • Insights
  • Careers
Social
icon
  • LinkedIn

© 2007 - 2025 digital scientists, llc.

  • Privacy Policy