10 Things Every Marketer Should Know About Conversion Optimization
Newest Work: World Financial Group iPhone & iPad Apps
Newest work: Digital Scientists Launches The Holbrook Retirement Community Site
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Enterprise Marketing Management
We wrote the book on the new science of marketing. Published in 2003 and co-authored by Chief Executive Officer Tom Klein, EMM helped define a new category of software (sort of the marketing version of CRM) that manages all major marketing processes. We're still redefining how marketers manage their businesses. Now we help clients use digital marketing analytics to make smarter, data-driven decisions and to optimize marketing investments on a monthly basis.
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Digital Marketing Standard
Working with executive recruiting jedi masters Heidrick & Struggles, we surveyed over 100 CMO's and VP's of Marketing from around the country (including companies like Wal-Mart, Chrysler, Nielsen, Coca-Cola, and Diageo) to benchmark marketing practices and perspectives. The common theme across all participants? - digital marketing analytics matter more than ever. Learn more about the study results and also check out our own Managed Analytics offering that can help you create analytics-based marketing discipline in your company.
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Lizzer
We built Lizzer to help anyone conduct social media campaigns. It's a bookmarklet that makes it terribly easy to insert links, images, videos, and even documents into your blog posts, emails, discussion board entries or tweets. As one of our custom applications, it just goes to show that we can build just about anything, especially if it's in service of helping grow your business in a way that we can track and measure.
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feed growth!
We created feed growth! to be a great resource for digital marketing investments. In other words, if you're looking for great ideas for where to invest your dollars to drive traffic, conversions, or just to get your name out there in social media.
