Our Work

Improving the auto part buying experience

NAPA Auto Parts is one of the largest automotive parts retailers in the United States. Their NAPA “Know How” app was experiencing problems due to updates in the iOS and Android operating systems. We partnered with NAPA to address the issues and to refresh the mobile user experience. Our measurable goal for the project was to see an improvement in the app store ratings for both the iOS and Android app.

The challenge

We worked closely with NAPA’s internal marketing and development teams. The initial challenge was devising a solution to adhere to their existing platform constraints. We needed to control the experience within the app without making server-side changes.



What we did

After research and testing, we devised a solution leveraging our own “Know How” with HTML, CSS and JavaScript. We developed a front-end that dynamically renders the app across iOS and Android.

We designed, developed, tested, and launched the updated hybrid application within two months.

NAPA App - Engine Image


  • Digital Strategy
  • UX Design
  • Development
  • iOS & Android App Development

Technology stack

  • Ionic Mobile Application Framework
  • Ionic JS for iOS Devices
  • Ionic JS for Android Devices
  • HockeyApp for cross-platform testing

Experiences delivered

  • Responsive app design across iOS & Android
  • Accessible search functionality
  • Product categories & details
  • VIN scanner
NAPA iphone app - 3 screens

Accessible Search at your fingertips

Search is quickly accessible from nearly all views with the app, making it easy to change your mind or find exactly the part you need.

NAPA How to App Search

Search based on your vehicle

The VIN scanner enables faster vehicle search options. Adding a vehicle will search only parts for the specific make and model. Optionally, users may add a vehicle number manually.


The App refresh was completed after two months and released on schedule to debut at NAPA’s 90th anniversary event. It received wide consumer approval and increased to a 4+ rating after two months on the app store.

NAPA app store icon