Improving the auto part buying experience
NAPA Auto Parts is one of the largest automotive parts retailers in the United States. Their NAPA “Know How” app was experiencing problems due to updates in the iOS and Android operating systems. We partnered with NAPA to address the issues and to refresh the mobile user experience. Our measurable goal for the project was to see an improvement in the app store ratings for both the iOS and Android app.
We worked closely with NAPA’s internal marketing and development teams. The initial challenge was devising a solution to adhere to their existing platform constraints. We needed to control the experience within the app without making server-side changes.
What we did
We designed, developed, tested, and launched the updated hybrid application within two months.
- Digital Strategy
- UX Design
- iOS & Android App Development
- Ionic Mobile Application Framework
- Ionic JS for iOS Devices
- Ionic JS for Android Devices
- HockeyApp for cross-platform testing
- Responsive app design across iOS & Android
- Accessible search functionality
- Product categories & details
- VIN scanner
Accessible Search at your fingertips
Search is quickly accessible from nearly all views with the app, making it easy to change your mind or find exactly the part you need.
Search based on your vehicle
The VIN scanner enables faster vehicle search options. Adding a vehicle will search only parts for the specific make and model. Optionally, users may add a vehicle number manually.
The App refresh was completed after two months and released on schedule to debut at NAPA’s 90th anniversary event. It received wide consumer approval and increased to a 4+ rating after two months on the app store.