Extending the challenge
To develop the directory for RoadNinja, we built interstate highway and exit data and then aggregated and curated POI data from several apps, in combination with OPIS (Oil Price Information Service).
Our team also developed an ad platform that supported dayparting for the delivery of offers and promotions by nearby retailers and restaurants.
RoadNinja was first launched on iOS in October 2011. The Android version followed soon thereafter. The app featured promotions from major brands like McDonald’s, Wendy’s, Subway, Domino’s Pizza, Community Coffee, Holiday Inn Express, and Hampton Inn. RoadNinja made it possible to deliver targeted promotions and engage customers on the interstate. The app garnered press acclaim and had more than 1+ million downloads across the app stores, paving the way for newcomers to the travel app market.