Operational dashboard provides critical metrics

The challenge: unwieldy data

Holbrook wanted to aggregate and holistically view resident data for measuring the health and welfare of its communities, but the C-suite struggled with data overload and harnessing the right metrics from disparate sources from across the organization. With a variety of viewpoints and perspectives, the leadership team set out to identify the most important data and align on critical objectives around those metrics.

our role

• Design Sprint facilitation
• Prototype design
• Concept validation research
• Strategic recommendations

deliverables

• Prototype
• Usability research findings
• Potential opportunities
• Key metrics and data
• Future design iterations & development
• Insights & findings report

Leadership gets aligned on a shared vision

Through a Design Sprint, we were able to help facilitate discussions among leadership to help them identify a shared vision of success around data, one that could help bring into focus those metrics that are most critical to helping the C-Suite make informed decisions. By the end of the sprint, our teams collectively identified the following goals that would improve Holbrook’s data analysis:

• Connect disparate points of data for analysis
• Gain visibility into business metrics and facility operations
• Compile operational statistics and generate reports
• Define metrics, targets, acceptable variance ranges
• Allow for sending and receiving alerts of metrics that are out of alignment with targets and variances

After establishing these goals, our designers then went to work on a prototype for a unified dashboard that could provide visibility into the day-to-day operations of the organization while also providing actionable data.

Dashboard prototype developed in days, not months

Once we identified the critical metrics, our design team stepped in to create a prototype that would provide quick visibility of business metrics and operational statistics. With built-in functionality to generate reports, the tool would also provide leadership with on-demand access to data, enabling them to make informed, actionable decisions – fast.

Using the Design Sprint methodology significantly reduced the time typically required by leadership to identify and align on critical objectives. Through a unique process of collaboration, rapid prototyping, and user testing & analysis, our team compressed the thinking, iterating, and design of the prototype from months into days.