Executive UX – Discovery
Using a standard, proven methodology, we kicked off the engagement with a research and alignment discovery workshop where we took a deep dive into Fortna and its existing FortnaWES platform. During this phase of the project, we also performed a competitive analysis and a WES heuristic evaluation so we could better understand Fortna’s market position and technical challenges.
During the discovery phase, we uncovered honest insights about the executive user experience. We helped the Fortna team identify user personas, and developed a customer journey map to better understand the user and roadblocks in the customer journey. Among the features that Fortna’s executive users needed was the ability to improve real-time visibility into warehouse data and activities, specifically information that could help inform target projections & cost.