Our Work

Digital transformation, reinventing the HCM experience

Apex® HCM, a national leader in cloud-based payroll, benefits, and HR technology, approached us to create a new design and clickable prototype for its Employer OnDemand platform, an online payroll system that serves as a flexible and reliable resource for payroll data collection, review, reporting, and printing.

The challenge

Apex’s OnDemand platform was reaching obsolescence and needed a more user-friendly and intuitive design. Other critical challenges included:

  • Time-consuming customer setup process
  • Unclear, non-standardized communication
  • Small business owners’ apprehension about processing payroll through a desktop app

Apex needed to streamline the employee setup process, provide enhanced communication and client support, and reassure SBOs that the platform was highly secure. Through our financial software development research and design services, we were able to redesign Apex’s legacy experience and deliver a prototype that would give Apex a progressive and competitive advantage over its competitors.

Apex logo

Our prototype included four primary workflows:

  • Company configuration
  • Employee configuration
  • Dashboards
  • Payroll processing

Digital transformation consulting

A discovery workshop was critical in building a solid foundation, getting everyone aligned, and helping to define scope and establish a shared vision.

Our roles

  • Software development
  • UX transformation
  • UX design
  • Research & innovation


  • Perform competitive and comparative research
  • Facilitate a destination workshop
  • Create story mapping for workflow definition
  • Build wireframes

  • Create visual design
  • Build clickable prototypes
  • Perform usability testing
  • Presentation and demo for client stakeholders
  • Presentation at company convention
define your app

We reduced 200 screens down to 6 simple steps

Apex’s initial setup and payroll process required navigating and clicking through more than 200 screens. We streamlined that process by creating a design that now requires just six simple steps.

To accomplish this, our team untangled complicated workflows and redesigned the information architecture of the desktop app so that navigation was more intuitive, and users could avoid repetitive processes, accomplishing their tasks quickly and efficiently.

Through a design transformation, the Employer OnDemand platform is now an easy-to-use, scalable online payroll system that puts users first with a streamlined, intuitive experience.

Apex payroll setup
Apex dashboard