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AmericasMart

Mapping an
ever-changing marketplace

AmericasMart Atlanta is one of the world’s largest wholesale trade centers with over 7 million square feet and 500,000+ visitors each year. Digital Scientists developed an app to help buyers and sellers get the most out of each market.

Downton AmericasMart in ATL
AmericasMart Logo
overview

AmericasMart needed a partner to design and build and experience that would help buyers and sellers navigate their massive event campus.

 

 

services

  • Customer experience strategy
  • Digital product blueprint
  • Javascript development
  • Mobile app development
technology
  • AngularJS
  • Google Maps API
  • Layar Augmented Reality
  • Google Maps API
  • Node.JS

The challenge

Navigating AmericasMart Atlanta’s massive campus is an overwhelming experience. Buyers and sellers needed an organized way to maximize their experience. The goal was to create a tool for buyers to easily view mart vendors in advance and plan their visit accordingly.

What we did

We developed the AmericasMart Atlanta app, an in-depth buyer’s market solution. Digital Scientists and the AmericasMart team reconceived a connected, mobile-enabled buyer experience that provides organizational tools for the market buyer and vendor:

  • Interactive exhibitor profiles that include social media feeds (Facebook, Instagram, Pinterest and Twitter), product images, booth location with Google maps and directions within the Mart, and complete overviews of each exhibitor.
  • Detailed search results for exhibitors, product lines, categories, events, food, services, and apparel sales reps in list, gallery, map, and floor view.
  • Google maps of AmericasMart separated by floor so that users can find amenities, exhibitors, food locations, etc.
  • An augmented reality and QR scanner to use with the AmericasMart book and to find one’s location in the Mart by scanning signage.
  • A mobile Market Plan so users can store exhibitors they want to visit; make appointments; and take notes.
  • Market specific information for a complete overview of shows, directors, and more!

The digital directory simplifies campus navigation. We incorporated Google mapping technology. Each building’s floors were electronically mapped. This allows visitors easy and efficient campus navigation.

Image of Americasmart app

Market calendar

The calendar displays official AmericasMart shows and events for premier annual markets and temporary exhibits.

AmericasMart calendar feature

Search for and locate vendors

Enter a search term to see related vendors and save vendors to your Market Plan. Easily search vendors, see location details, and then locate them on the map.

AmericasMart vendor search feature

Marketplace map

Shoppers can see search results on the map. The map offers full navigational assistance, including locations for visitors points of interest, and cross-building skywalks.

AmericasMart map feature

On this floor

Quickly review a list of vendors and points of interest for each floor.

AmericasMart floor view feature

The Results

To deliver the kind of anywhere access that AmericasMart buyers needed, we developed iPhone, iPad, and Android apps – as well as a complementary responsive website. The seamless integration of market search with location and mapping features helped marketgoers navigate their trip.

Additionally, the ability for buyers to create a Market Plan before visiting AmericasMart directly supported the features requested by the target market. On the day of the mobile application’s release, market-goers and buyers resoundingly approved the new mobile app.

AmericasMart tablet views
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