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Office Depot

Brand and ecommerce storefront launch in less than 12 weeks.

We helped Office Depot go from brand concept to a fully functional ecommerce site with 25,000 products in less than 90 days.

Grow, Launch, Media / Technology, Minimum Viable Product, Retail

The challenge

We were tasked with launching a flanker ecommerce brand for Office Depot. The new brand, “Viking,” was vibrant, fun and exciting to engage the targeted segment, but lacked digital presence. Office Depot needed a partner who understands ecommerce and help transform their brand into a fully functional ecommerce site in less than 12 weeks. In addition, Office Depot was looking for an experienced team to help manage and optimize their digital marketing investments.

What we did

We helped Office Depot go from brand concept to a fully functional ecommerce site with 25,000 products in less than 90 days. Working with the search-optimized ecommerce platform from ShopVisible, we helped create the user experience for the new Viking site. In addition, we partnered with the team at Office Depot to help manage and optimize their digital marketing investments – everything from display ads and pay-per-click, to social media and contests, and affiliate marketing programs.

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SERVICES UTILIZED
  • Digital and brand strategy
  • Ecommerce storefront
  • Analytics
  • Front-end development
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MARKETING EFFORTS
  • Pay-per-click ads
  • Social media integration
  • Email marketing
  • Affiliate marketing programs
TECHNOLOGY STACK
  • ShopVisible ecommerce platform
  • HTML5 + CSS3 frontend
  • Google Analytics

Ecommerce storefront

Working with the search-optimized ecommerce platform from ShopVisible (and their crew of store-building experts), we helped create the user experience for the new Viking.com. The store’s 25,000 products were properly grouped and easy to navigate.

Marketing programs

We partnered with the team at Office Depot to help manage and optimize their digital marketing investments – everything from display ads and pay-per-click to affiliate marketing programs. Included in that work was the creation and planning of email marketing, social media and contests.

Conversion optimization

As a part of our conversion optimization efforts, we worked with Viking to implement Google Analytics, as well as other and evaluate key conversion rates across the site. By implementing specific changes and improvements we turned more site visitors into customers.

We monitored the site performance on a rolling weekly basis to identify popular products for merchandising and promotion throughout the site. We were also able to get more from every dollar invested in marketing, especially pay-per-click ads. All traffic segments were assigned a dollar value and the return on investment was tracked and compared on a monthly basis, achieving rapid user growth in only a few months.

The results

Within 90 days, we provided the Office Depot and Viking team a fully functioning ecommerce platform with over 25,000 products. We helped transform their brand strategy and marketing efforts, making sure to enhance their investment with a complete marketing plan, based upon site analysis and product performance.

90 DAYS

We went from brand concept to a fully operational commerce storefront in just 12 weeks.

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25K PRODUCTS

The ShopVisible platform helped us scale up to 25,000 top-selling office products in a matter of months.