Brand and ecommerce storefront launch in less than 12 weeks.

We were tasked with launching a flanker ecommerce brand for Office Depot. The new brand, “Viking,” was vibrant, fun and exciting to engage the targeted segment, but lacked digital presence. Office Depot needed a partner who understands ecommerce and help transform their brand into a fully functional ecommerce site in less than 12 weeks. In addition, Office Depot was looking for an experienced team to help manage and optimize their digital marketing investments.

We helped Office Depot go from brand concept to a fully functional ecommerce site with 25,000 products in less than 90 days. Working with the search-optimized ecommerce platform from ShopVisible, we helped create the user experience for the new Viking site. In addition, we partnered with the team at Office Depot to help manage and optimize their digital marketing investments – everything from display ads and pay-per-click, to social media and contests, and affiliate marketing programs.

Working with the search-optimized ecommerce platform from ShopVisible (and their crew of store-building experts), we helped create the user experience for the new Viking.com. The store’s 25,000 products were properly grouped and easy to navigate.

As a part of our conversion optimization efforts, we worked with Viking to implement Google Analytics, as well as other and evaluate key conversion rates across the site. By implementing specific changes and improvements we turned more site visitors into customers.

We monitored the site performance on a rolling weekly basis to identify popular products for merchandising and promotion throughout the site. We were also able to get more from every dollar invested in marketing, especially pay-per-click ads. All traffic segments were assigned a dollar value and the return on investment was tracked and compared on a monthly basis, achieving rapid user growth in only a few months.