OUR CASE STUDIES

GoFan ticketing platform

Creating a complete high school ticketing platform

Cloud, IoT, Logistics, Mobile, UX/UI, Web

overview

Huddle, Inc., distributor of millions of printed tickets to K-12 school events, wanted to find out whether high school athletic programs were ready for digital ticketing.

industries

Media / technology

services

Minimum viable product
Product design + development
Innovation research

”Great insight, direction and innovation while delivering a high quality mobile application in only a few weeks.”

B.J. PILLING

vice president, new business at huddle

The Challenge

Printing over 150 million tickets to over 10,000 high schools across the United States, Huddle was interested in exploring opportunities to move beyond paper for high school event ticketing.

Digital Scientists worked with the team at Huddle to create a clean, easy-to-use consumer experience while also creating a comprehensive back-end that could be trusted by schools to handle a high volume of ticket transactions.

Jobs To Be Done

Purchase tickets for sporting events using a mobile device
Successfully validate admission even where cell reception is poor
Accurately track disburse funds to school accounts
Allow schools to create a branded presence for event marketing

What we did

After a rigorous design and development cycle of only 2.5 months, GoFan was originally released late in the Fall season as a limited test to four high schools inside the metro Atlanta area. High school ticket buyers showed a strong interest in adopting GoFan, with some schools showing as high as a 50% adoption rate with only limited advertising of the new platform.

For athletic departments, the ability to provide event reconciliation reporting quickly moved from being a ‘nice to have’ to a must.

engagements

Innovation Research
Product Design + Development

technology stack

Ionic Framework
Stripe Payment API
ElasticSearch
Google Firebase
Ruby on Rails

experiences delivered

Responsive Desktop & Mobile App
Admin & Financial Reconciliation Applications
Box Office Mobile Ticket Scanning App

Reserved seating

In a later version of the consumer experience, we designed and built a new feature that enabled fans to reserve specific seats or groups of seats at a given venue when making a ticket purchase. This functionality also allowed schools to create virtual versions of their event venues and configure individual seating sections for each.