I'm constantly surprised at how little effort companies apply to understanding their targeted buyer.
Big companies and small, and especially B2B companies, can be lulled into complacency by the notion that they actually can identify all of their potential buyers. By identify, I mean that they might easily be able to focus exclusively on a profession or members of an association.
Just because you're selling to a target that you can put your finger on, say you're selling something to...
If you're managing a business with a long purchase cycle, perhaps something that requires a fair bit of contemplation (say, a new home, an automobile, or even life insurance), you're probably interested in moving the meter on CONSIDERATION. In other words, well before someone is actually going to make a purchase, you want to make sure that your target customer has your brand in the consideration set.
It's even more important if you're trying to develop a strong brand in a category...
It's a new year and we're making some changes here at Digital Scientists.
First, we'll be making some changes to our blog. In addition to letting you know what mascot Frances is up to and about the occasional new project, we'll be using our blog to help you do just what this post says - get marketing down to a science.
And, even though we're digital scientists, we know that not everyone is ready to wade into the technical details. We'll keep things aimed at senior marketers (with...
Up until now, it’s been hard to figure out how people are actually using an iPhone app. While we’ve been able to track what iPhone users do when they visit a site, we’ve not been able to get down to details inside an actual iPhone app.
Starting today, we can track visitor actions that go beyond simple pageviews. When your customer or prospect watches a video, clicks on a link, or even downloads a document - you’ll know and will be able to see it as an analytics overlay....
Digital Scientists recently launched a landing page for two local Monkey Joe’s franchises. The purpose was to create a simple web page where visitors could sign up for coupons off their next visit to Monkey Joe’s. To drive visitors to the web page, a one-minute radio ad (created by the client) would also be used in conjunction with natural search traffic.
The landing page was designed to look similar to the main Monkey Joe’s website. The main addition was an easy-to-use sign up form which...
There’s some new faces at Digital Scientists (perhaps you’ve noticed the gentleman with the big smile on our scientists page).
When the Atlanta Contemporary Art Center asked Digital Scientists to design their new website to help promote their cutting-edge exhibitions and drive membership, we were thrilled to donate our services. After all, the Contemporary has been at the forefront of the Atlanta art scene for over 25 years.
Our marketing team immediately framed the project around an Art Meets Commerce point of view. Our design team relished the chance to show off their creative skills. The development team couldn’t...
Today, we are celebrating the launch of Ray Anderson’s new book, Confessions of a Radical Industrialist. Anderson is the founder and chairman of Interface, Inc., a company we have proudly partnered with on several projects in support of their Mission to Zero. It’s also the unveiling of RayAnderson.com, which Digital Scientists designed to promote the Confessions of a Radical Industrialist book tour.
Given that the author is a noted figure in the sustainability movement, it was important...
Join us at The Atlanta Contemporary Art Center this Saturday, September 12 from 5PM – 10PM for:
- Annual Meeting – 5PM
- Exhibition Openings – 6PM
- Open Studios – 7PM
- Awesome Band – Anna Kramer and The Lost Cause – 8PM
- Brand new SHOP
- Brand spanking new Website – thanks to Digital Scientists
- BBQ (plus) Cash Bar
Friends with Benefits*
$15 per person / $10 members (children under 12 free)
*Proceeds benefit our programming. Annual Meeting free and open to the public.
Back in May 2009, Atlanta-based Digital Scientists donated $25,000 worth of services to non-profits as part of our Alpharetta Grand Opening. Alpharetta High School took advantage of this great opportunity as they were planning on launching a new foundation to “support Alpharetta High School as it strives to become nationally recognized in the areas of athletics, arts, academics, & service.”
The first step in the Alpharetta High School Foundation (ASHF) project was creating an identity...