Use the following list as your guide to analyze your site performance and execute a plan that improves your conversion rate.
If you'd like to turns your site into a selling machine, contact us. We can help.
Conversion Optimization is the science of converting MORE of your site visitors to customers.
It requires a mastery of many different domains, but usually requires applying an understanding of digital marketing, web analytics, search engine optimization, search advertising and user experience design . . . to conceive, test, and implement marketing and site changes to improve conversion rate (the rate at which your site converts visitors to buyers).
You can think of it as something of a relative of SEO - Search Engine Optimization. However, its connection to the bottom line is more direct.
So, why is Conversion Optimization interesting to marketers? While marketing has always been entrusted to “fill the pipeline,” it hasn’t always been held responsible for making the pipeline more efficient. For today’s marketer, who is probably being held to a higher standard (as in - generate revenue and profits), you need to go a lot further than generating more visitor traffic.
Conversion Optimization is the way that you generate more from the traffic you already generate.