September 16, 2010

What does Conversion Optimization mean to a consumer brand sold at retail?

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I started my marketing career managing cookie and cracker brands for Nabisco. These days, I spend a lot of time speaking to senior marketers who are trying to make sense of the changing landscape in marketing.

Conversion Optimization has a very clear connection to anyone who sells or generates leads online. But that's leaving out a lot of big brands or consumer goods companies who don't sell directly to consumers.

I will often get a question along the lines of:

We don't sell our products...

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September 8, 2010

What's the Difference Between Conversion Optimization and SEO (And Why You Should Care)

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I frequently encounter some level of confusion among marketers about search engine optimization. Given that we provide Conversion Optimization services, I find myself needing to describe the difference between SEO and Conversion Optimization.

Search Engine Optimization is to Advertising what Conversion Optimization is to Marketing

First, let's get some of the definitions out of the way. SEO refers to the efforts required to improve your search engine performance. In other words, when someone...

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September 2, 2010

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10 Things Every Marketer Should Know About Conversion Optimization

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Use the following list as your guide to analyze your site performance and execute a plan that improves your conversion rate.

If you'd like to turns your site into a selling machine, contact us. We can help.

Conversion Optimization makes real sense
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Want to improve the productivity and efficiency of every marketing dollar?

Invest in Conversion Optimization.

Conversion Optimization is the science of converting MORE of your site visitors to customers.

It requires a mastery of many different domains, but usually requires applying an understanding of digital marketing, web analytics, search engine optimization, search advertising and user experience design . . . to conceive, test, and implement marketing and site changes to improve conversion rate (the rate at which your site converts visitors to buyers).

You can think of it as something of a relative of SEO - Search Engine Optimization. However, its connection to the bottom line is more direct.

So, why is Conversion Optimization interesting to marketers? While marketing has always been entrusted to “fill the pipeline,” it hasn’t always been held responsible for making the pipeline more efficient. For today’s marketer, who is probably being held to a higher standard (as in - generate revenue and profits), you need to go a lot further than generating more visitor traffic.

Conversion Optimization is the way that you generate more from the traffic you already generate.

Improve across all business layers
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Conversion optimization isn’t really about...

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August 19, 2010

Newest Work: World Financial Group iPhone & iPad Apps

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World Financial Group is the real deal. With big brand provider relationships with institutions like ING, Pacific Life, Prudential, TransAmerica, and Equitable, they've helped countless successful individuals build businesses.

It was our pleasure to create a new iPhone and iPad financial marketing application on WFG's behalf. You can find it on the App Store here.

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August 16, 2010

Newest work: Digital Scientists Launches The Holbrook Retirement Community Site

We at Digital Scientists are delighted to debut new work on behalf of Trinity Lifestyles Management.

With the grand opening of The Holbrook of Lake Lanier, Trinity approached Digital Scientists to create a new website that would showcase the wide range of lifestyle options that the facility offers.

Before and After screenshots are on view below.

The new, redesigned site by Digital Scientists:

The previous site design:

See the new site for yourself here.

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July 7, 2010

Newest work: Digital Scientists redesigns site for Adobe graphics training leader Ledet

As one of Adobe’s top certified training providers, Ledet is the best source when students want to learn how to get the most out of the latest graphics software tools. Real-world, instructor-led courses are conducted in virtual classrooms or in Ledet training centers located throughout the United States.

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The best in class

Ledet came to Digital Scientists for help in redesigning both the site that you see as well as the application that keeps track of and helps you find the courses that...

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May 19, 2010

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Digital Scientists Celebrates Anniversary of Alpharetta, GA Office

In May 2009, Digital Scientists celebrated the grand opening of their Alpharetta location by donating over $25,000 in digital marketing services to non-profit organizations. It was our way of showing appreciation for the warm welcome we have received from the local community. During this past year, we worked with area non-profits including the Alpharetta Police Athletic League, Alpharetta High School Foundation and The Contemporary. To celebrate our first anniversary in Alpharetta, we'd like...

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May 18, 2010

Newest Work: Digital Scientists and ShopVisible launch Viking Office Products

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We're delighted to announce the launch of what we would assert is the best place on the web for a business to buy office products - Viking.

So, why should you consider switching to Viking?

Viking has all the brands you love at prices you can't believe, including regular Hot Deals

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There is so much talk about pricing that it can be hard to recognize good deals when they're right in front of you.

This is indeed one of those times. Viking really does bring together the best of both worlds.

They...

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May 3, 2010

Newest Work: Digital Scientists designs site for African-American lifestyle magazine Savoy

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You may already be familiar with Savoy as a business periodical - Savoy Professional (available at bookstores nationwide).  We're excited to be part of the launch of a newly revitalized lifestyle version - Savoy magazine (launched in February of this year).

Naturally, as part of the overall launch effort, Savoy needed a modern, feature-rich website with just the right mix of compelling content, stylish photography, and easy-to-navigate minimal design.

You can see the results at ...

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