March 23, 2010

Digital Scientists Earns Certification as Authorized Google Analytics Consultant / Partner

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Drumroll please. We are now officially a Google Analytics Authorized Consultant.

So, what does that mean?

Well, we have made it past the Google Analytics gauntlet, serving Google Analytics clients, answering Google's grilling (some of those questions were REALLY hard - both technical and marketing questions), and completing a very detailed application.

The bottom line is that we proved to Google that we not only know their analytics tool, but we are actively engaged in helping clients use...

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January 19, 2010

Newest Work: Executive Coaching Firm Rubicon Advisory Group

RUB - Rubicon Brand Identity, Logo Design, Website > Revised Logo

Rose Fiorilli is one of the smartest people I know. She brings together a rare combination of left-brained, technical business savvy and an incredible appreciation and talent for creatively-driven brands and businesses (Chanel, Nabisco, Schumacher). Her intuition borders on the intimidating.

She's the person you want in your corner if you're facing a personal "Rubicon" - anything from an entrepreneurial growth plateau to the traditional corporate battle.

I should know because I've been able...

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January 19, 2010

Use Behavioral Segmentation To Focus Your Marketing Investments


from flickr

I'm constantly surprised at how little effort companies apply to understanding their targeted buyer.

Big companies and small, and especially B2B companies, can be lulled into complacency by the notion that they actually can identify all of their potential buyers. By identify, I mean that they might easily be able to focus exclusively on a profession or members of an association.

Just because you're selling to a target that you can put your finger on, say you're selling something to...

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January 12, 2010

How To Use Pay Per Click to Evaluate Consideration of Your Brand


from flickr

If you're managing a business with a long purchase cycle, perhaps something that requires a fair bit of contemplation (say, a new home, an automobile, or even life insurance), you're probably interested in moving the meter on CONSIDERATION. In other words, well before someone is actually going to make a purchase, you want to make sure that your target customer has your brand in the consideration set.

It's even more important if you're trying to develop a strong brand in a category...

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January 12, 2010

Get Marketing Down to a Science

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It's a new year and we're making some changes here at Digital Scientists.

First, we'll be making some changes to our blog.  In addition to letting you know what mascot Frances is up to and about the occasional new project, we'll be using our blog to help you do just what this post says - get marketing down to a science. 

And, even though we're digital scientists, we know that not everyone is ready to wade into the technical details. We'll keep things aimed at senior marketers (with...

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November 4, 2009

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iPhone Behavior Tracking Added to Managed Analytics

Up until now, it’s been hard to figure out how people are actually using an iPhone app. While we’ve been able to track what iPhone users do when they visit a site, we’ve not been able to get down to details inside an actual iPhone app.

Starting today, we can track visitor actions that go beyond simple pageviews. When your customer or prospect watches a video, clicks on a link, or even downloads a document - you’ll know and will be able to see it as an analytics overlay....

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November 1, 2009

Monkey Joe’s On Air

Digital Scientists recently launched a landing page for two local Monkey Joe’s franchises. The purpose was to create a simple web page where visitors could sign up for coupons off their next visit to Monkey Joe’s. To drive visitors to the web page, a one-minute radio ad (created by the client) would also be used in conjunction with natural search traffic.

The landing page was designed to look similar to the main Monkey Joe’s website. The main addition was an easy-to-use sign up form which...

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September 29, 2009

Digital Scientists welcomes new scientist, Hemanth Pai

There’s some new faces at Digital Scientists (perhaps you’ve noticed the gentleman with the big smile on our scientists page).

Hemanth Pai is the latest addition to the team, bringing his knowledge and expertise of emerging web and mobile technologies to our development department. This Georgia Tech graduate (Masters in Computer Science) possesses skills in HTML, JavaScript, Ruby on Rails, and Objective C (to name a few). He is currently working on the Blackberry version of the Mission Zero...

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September 18, 2009

Digital Scientists launches Atlanta Contemporary Art Center website

When the Atlanta Contemporary Art Center asked Digital Scientists to design their new website to help promote their cutting-edge exhibitions and drive membership, we were thrilled to donate our services.   After all, the Contemporary has been at the forefront of the Atlanta art scene for over 25 years.

Our marketing team immediately framed the project around an Art Meets Commerce point of view.  Our design team relished the chance to show off their creative skills.  The development team couldn’t...

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September 15, 2009

Digital Scientists designs RayAnderson.com in conjunction with Confessions of a Radical Industrialist

Today, we are celebrating the launch of Ray Anderson’s new book, Confessions of a Radical Industrialist. Anderson is the founder and chairman of Interface, Inc., a company we have proudly partnered with on several projects in support of their Mission to Zero. It’s also the unveiling of RayAnderson.com, which Digital Scientists designed to promote the Confessions of a Radical Industrialist book tour.

Given that the author is a noted figure in the sustainability movement, it was important...

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