November 11, 2010

Start Me Up

Newest Work: Digital Scientists designs site for small business and start-up magazine, Emerge

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Emerge is a magazine for start-ups, small businesses and entrepreneurs that highlights the companies and individuals that transform ideas into solutions and embody the contemporary entrepreneurial experience.

In preparing Emerge Magazine for flight, Digital Scientists designed and styled the website and worked with their development team to get things off the ground and train them on managing the site. We are also are helping them set up ad management on their site, as well as an email...

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October 4, 2010

King of the World

Newest Work: Digital Scientists and King Industrial Realty launch KingIndustrial.com, the smartest way to find industrial space in metro Atlanta

Teaming with the experts at King Industrial Realty, the marketing consultants at Digital Scientists designed a custom web application (incorporating Google Maps and faceted search) to help users find the right industrial space to meet their needs. Users can now access accurate and detailed industrial real estate listings online for free. Local experts at King Industrial Realty also offer free property visits and commercial property management advice.

King Industrial Realty is Atlanta’s...

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September 28, 2010

Pay It Forward

Use Customer Referral Value to Evaluate Social Media's Role in the Marketing Mix

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Social Media is a lot like the old media, for example TV, in one very important way. It's almost impossible to measure its value using ROI - return on investment.

Just in case you were wondering, most TV advertisements don't have an attractive ROI.

So, why does anyone invest in TV advertising - by extension - why should anyone invest marketing dollars into social media?

Well, when it comes to TV, you'll find that even though TV ads don't earn a great return, sales will fall when the ads...

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September 22, 2010

Creating Better Days

Newest Work: Digital Scientists Debuts Animation for Healthcare Start-Up SimpleC

SimpleC is an exciting start-up with a vital mission: increasing the quality of life among the aging while supporting family members. 

We are excited to debut this animation we created to promote their new device, the SimpleC Companion. This work was made in collaboration with our favorite illustrative genius John Nelson.

In addition, we also had the pleasure of designing SimpleC's web presence. A screenshot of the homepage is on view below and you can visit the site for...

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September 16, 2010

What does Conversion Optimization mean to a consumer brand sold at retail?

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I started my marketing career managing cookie and cracker brands for Nabisco. These days, I spend a lot of time speaking to senior marketers who are trying to make sense of the changing landscape in marketing.

Conversion Optimization has a very clear connection to anyone who sells or generates leads online. But that's leaving out a lot of big brands or consumer goods companies who don't sell directly to consumers.

I will often get a question along the lines of:

We don't sell our products...

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September 8, 2010

What's the Difference Between Conversion Optimization and SEO (And Why You Should Care)

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I frequently encounter some level of confusion among marketers about search engine optimization. Given that we provide Conversion Optimization services, I find myself needing to describe the difference between SEO and Conversion Optimization.

Search Engine Optimization is to Advertising what Conversion Optimization is to Marketing

First, let's get some of the definitions out of the way. SEO refers to the efforts required to improve your search engine performance. In other words, when someone...

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September 2, 2010

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10 Things Every Marketer Should Know About Conversion Optimization

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Use the following list as your guide to analyze your site performance and execute a plan that improves your conversion rate.

If you'd like to turns your site into a selling machine, contact us. We can help.

Conversion Optimization makes real sense
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Want to improve the productivity and efficiency of every marketing dollar?

Invest in Conversion Optimization.

Conversion Optimization is the science of converting MORE of your site visitors to customers.

It requires a mastery of many different domains, but usually requires applying an understanding of digital marketing, web analytics, search engine optimization, search advertising and user experience design . . . to conceive, test, and implement marketing and site changes to improve conversion rate (the rate at which your site converts visitors to buyers).

You can think of it as something of a relative of SEO - Search Engine Optimization. However, its connection to the bottom line is more direct.

So, why is Conversion Optimization interesting to marketers? While marketing has always been entrusted to “fill the pipeline,” it hasn’t always been held responsible for making the pipeline more efficient. For today’s marketer, who is probably being held to a higher standard (as in - generate revenue and profits), you need to go a lot further than generating more visitor traffic.

Conversion Optimization is the way that you generate more from the traffic you already generate.

Improve across all business layers
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Conversion optimization isn’t really about...

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August 19, 2010

Newest Work: World Financial Group iPhone & iPad Apps

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World Financial Group is the real deal. With big brand provider relationships with institutions like ING, Pacific Life, Prudential, TransAmerica, and Equitable, they've helped countless successful individuals build businesses.

It was our pleasure to create a new iPhone and iPad financial marketing application on WFG's behalf. You can find it on the App Store here.

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August 16, 2010

Newest work: Digital Scientists Launches The Holbrook Retirement Community Site

We at Digital Scientists are delighted to debut new work on behalf of Trinity Lifestyles Management.

With the grand opening of The Holbrook of Lake Lanier, Trinity approached Digital Scientists to create a new website that would showcase the wide range of lifestyle options that the facility offers.

Before and After screenshots are on view below.

The new, redesigned site by Digital Scientists:

The previous site design:

See the new site for yourself here.

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