July 7, 2010

Newest work: Digital Scientists redesigns site for Adobe graphics training leader Ledet

As one of Adobe’s top certified training providers, Ledet is the best source when students want to learn how to get the most out of the latest graphics software tools. Real-world, instructor-led courses are conducted in virtual classrooms or in Ledet training centers located throughout the United States.

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The best in class

Ledet came to Digital Scientists for help in redesigning both the site that you see as well as the application that keeps track of and helps you find the courses that...

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May 19, 2010

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Digital Scientists Celebrates Anniversary of Alpharetta, GA Office

In May 2009, Digital Scientists celebrated the grand opening of their Alpharetta location by donating over $25,000 in digital marketing services to non-profit organizations. It was our way of showing appreciation for the warm welcome we have received from the local community. During this past year, we worked with area non-profits including the Alpharetta Police Athletic League, Alpharetta High School Foundation and The Contemporary. To celebrate our first anniversary in Alpharetta, we'd like...

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May 18, 2010

Newest Work: Digital Scientists and ShopVisible launch Viking Office Products

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We're delighted to announce the launch of what we would assert is the best place on the web for a business to buy office products - Viking.

So, why should you consider switching to Viking?

Viking has all the brands you love at prices you can't believe, including regular Hot Deals

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There is so much talk about pricing that it can be hard to recognize good deals when they're right in front of you.

This is indeed one of those times. Viking really does bring together the best of both worlds.

They...

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May 3, 2010

Newest Work: Digital Scientists designs site for African-American lifestyle magazine Savoy

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You may already be familiar with Savoy as a business periodical - Savoy Professional (available at bookstores nationwide).  We're excited to be part of the launch of a newly revitalized lifestyle version - Savoy magazine (launched in February of this year).

Naturally, as part of the overall launch effort, Savoy needed a modern, feature-rich website with just the right mix of compelling content, stylish photography, and easy-to-navigate minimal design.

You can see the results at ...

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March 23, 2010

Digital Scientists Earns Certification as Authorized Google Analytics Consultant / Partner

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Drumroll please. We are now officially a Google Analytics Authorized Consultant.

So, what does that mean?

Well, we have made it past the Google Analytics gauntlet, serving Google Analytics clients, answering Google's grilling (some of those questions were REALLY hard - both technical and marketing questions), and completing a very detailed application.

The bottom line is that we proved to Google that we not only know their analytics tool, but we are actively engaged in helping clients use...

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January 19, 2010

Newest Work: Executive Coaching Firm Rubicon Advisory Group

RUB - Rubicon Brand Identity, Logo Design, Website > Revised Logo

Rose Fiorilli is one of the smartest people I know. She brings together a rare combination of left-brained, technical business savvy and an incredible appreciation and talent for creatively-driven brands and businesses (Chanel, Nabisco, Schumacher). Her intuition borders on the intimidating.

She's the person you want in your corner if you're facing a personal "Rubicon" - anything from an entrepreneurial growth plateau to the traditional corporate battle.

I should know because I've been able...

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January 19, 2010

Use Behavioral Segmentation To Focus Your Marketing Investments


from flickr

I'm constantly surprised at how little effort companies apply to understanding their targeted buyer.

Big companies and small, and especially B2B companies, can be lulled into complacency by the notion that they actually can identify all of their potential buyers. By identify, I mean that they might easily be able to focus exclusively on a profession or members of an association.

Just because you're selling to a target that you can put your finger on, say you're selling something...

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January 12, 2010

How To Use Pay Per Click to Evaluate Consideration of Your Brand


from flickr

If you're managing a business with a long purchase cycle, perhaps something that requires a fair bit of contemplation (say, a new home, an automobile, or even life insurance), you're probably interested in moving the meter on CONSIDERATION. In other words, well before someone is actually going to make a purchase, you want to make sure that your target customer has your brand in the consideration set.

It's even more important if you're trying to develop a strong brand in a category...

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January 12, 2010

Get Marketing Down to a Science

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It's a new year and we're making some changes here at Digital Scientists.

First, we'll be making some changes to our blog.  In addition to letting you know what mascot Frances is up to and about the occasional new project, we'll be using our blog to help you do just what this post says - get marketing down to a science. 

And, even though we're digital scientists, we know that not everyone is ready to wade into the technical details. We'll keep things aimed at senior marketers (with...

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November 4, 2009

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iPhone Behavior Tracking Added to Managed Analytics

Up until now, it’s been hard to figure out how people are actually using an iPhone app. While we’ve been able to track what iPhone users do when they visit a site, we’ve not been able to get down to details inside an actual iPhone app.

Starting today, we can track visitor actions that go beyond simple pageviews. When your customer or prospect watches a video, clicks on a link, or even downloads a document - you’ll know and will be able to see it as an analytics overlay....

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