Scientists Blog

News, tips and even some analytics for digital marketing nerds. Dig in.

November 1, 2009

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Monkey Joe’s On Air

Digital Scientists recently launched a landing page for two local Monkey Joe’s franchises. The purpose was to create a simple web page where visitors could sign up for coupons off their next visit to Monkey Joe’s. To drive visitors to the web page, a one-minute radio ad (created by the client) would also be used in conjunction with natural search traffic.

The landing page was designed to look similar to the main Monkey Joe’s website. The main addition was an easy-to-use sign up form which allowed visitors to request their free coupons. In addition, Digital Scientists used the wonderful MailChimp application to send the coupons and manage the sign-ups and Google Analytics was used to track visitors and goals.

Overall, it was a very simple project, but nonetheless the Monkey Joe’s landing page was effective in providing coupon-cutter moms with yet another way to save pennies.

by Tom Klein

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September 11, 2009

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Digital Scientists and the Atlanta Contemporary Celebrate New Season and New Website

Join us at The Atlanta Contemporary Art Center this Saturday, September 12 from 5PM – 10PM for:

  • Annual Meeting – 5PM
  • Exhibition Openings – 6PM
  • Open Studios – 7PM
  • Awesome Band – Anna Kramer and The Lost Cause – 8PM
  • Brand new SHOP
  • Brand spanking new Website – thanks to Digital Scientists
  • BBQ (plus) Cash Bar


Friends with Benefits*

$15 per person / $10 members (children under 12 free)
*Proceeds benefit our programming.  Annual Meeting free and open to the public.

February 22, 2009

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Ruby on Rails Road Trip

Two of our scientists, Chris Burnett and Marcus Rosentrater,  recently took to the road to attend the RubyRX Ruby on Rails convention in Raleigh, North Carolina. Both Chris and Marcus felt the conference was very interesting/insightful and look forward to attending future events. As scientists, our team enjoys  staying up to date with everything that is happening in our industry, whether that is attending RoR conferences, attending iphone development MeetUps, hosting our own SEO tips MeetUp, or simply posting on our digital marketing idea blog, feed growth!.

by Tom Klein

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February 20, 2009

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New Website Launched for RTI International Metals, Inc.

What do alpha alloys, heat transfer characteristics and marketing have in common?  Scientists, of course!

In September of 2008, Digital Scientists began a project with RTI International Metals, Inc. to rebrand and redefine the corporate website.  RTI International Metals, Inc., headquartered in Pittsburgh, is a titanium and specialty metal supplier to major manufacturers across multiple industries.  We are happy to announce that the new website launched Friday, February 20, 2009.

In working with RTI to develop the message and the design of the new website, we certainly have learned a lot about titanium!  Did you know that titanium is stronger than aluminum and lighter than carbon steel and stainless steel?  It also is highly resistive to corrosion, which makes it a great fit for use in jet engines, sports equipment, manufacturing equipment, oil drilling, and more.  Titanium is even the metal of choice for medical and dental instruments and implants because of it’s biocompatibility and is even being made into nano-wires to develop fireproof and self-cleaning paper.  We here at Digital Scientists definitely appreciate the science behind it all.

The project started out with overall strategy discussion and a focus on the messaging to align with the new brand strategy at RTI International Metals.  The site was designed to communicate the benefits of using custom titanium and specialty metals parts collaboratively engineered by experts in your market, for your project.  It is managed using siteReviser, a content management system that has a lot of great features including live editing, easy publishing, and asset management.

In the coming months we will be working on some more interactive pieces of the website as well as taking on other marketing projects for RTI.   There is certainly a lot of vision, and we’re looking forward to helping make it a reality.  After all, the “space age metal” opened up a world of possibilities, so can the new science of marketing.

February 6, 2009

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Lizzer Beta Launch

After months of development tweaks digital scientists is now ready to launch Lizzer beta (and this cool new site).  We have added several new content services (including Docstoc and Delicious ), fixed some minor bugs, and made it much lighter on its feet -  to speed up all of your linking/embedding. We appreciate all of your Alpha feedback and encourage all of you Lizzer users to keep it coming for the Beta version! Please send all comments, suggestions, stories, and ideas to support@lizzer.com.

by Tom Klein

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