Rately announces the launch of the first ever shopping browser – made just for shoppers. Rately makes shopping faster and easier with its unique navigation, tracking, tagging, and recommendation features.

The new Rately Shopping Browser for iPad and iPhone presents an alternative to conventional shopping methods on mobile browsers like Safari or Chrome. Instead of a highly manual tab management and bookmarking process, Rately offers a more dynamic, holistic, and tailored experience for...

Today is the five-year anniversary of the opening of our Alpharetta office at 21 S. Main Street.

We have gone through a lot of changes in the past five years - and so has Alpharetta.

Our neighborhood has grown to include many new eateries and stores (such as Hop Alley Brew Pub, Da Vinci’s Donuts, Salt Factory and Mugs on Milton), and we will soon have even more - like South Main Kitchen (our mouths are watering in anticipation).  

Alpharetta is building a new City Hall and town center...

On the seventh anniversary of Digital Scientists, I wanted to share some of our company news with you.

We’re launching a Contextual Marketing Engine for delivering an individualized, location-specific, mobile retail experience. And selling stuff, of course.

We’ve been working on location-based applications for over three years now, starting with our work on Gables Residential and Lamar’s RoadNinja. Over the past year, we’ve continued our work in location-focused search – and have decided to bring together our learning and apply the latest messaging tools to create something new. 

We’ve...

 

 

Where do buyers from the best retailers find products to sell in-store and online? AmericasMart - one of the world's largest permanent wholesale trade centers, with over 7 million square feet of space.

AmericasMart approached Digital Scientists to transform its buyer experience in conjunction with the launch of high speed wifi throughout their campus.

The answer came in the form of a transformed digital buyer experience - from desktop to on-campus to mobile devices.

...

 What’s so hard about personalized email?

Behavior driven personalization of email (and just about anything else, like in-app notifications or text messages) isn’t easy for most applications today. In most cases, the  activity related data is locked away in an analytics application, while the actual content is located in a content management system or content repository. Marketers or  Developers looking to send email based on user behavior on sites or in apps face...

We are all in love . . . with our phones. And where our love and attention goes, advertising usually follows. 

Though, strangely, display advertising on our beloved phones just doesn’t seem to be taking off. 

I don’t think it will.  Not to the same extent that text and display ads have seeped into every nook of desktop-based media. 

There’s one simple reason. Not enough room. 

Jonathan Baskin coined a particularly compelling phrase to...

 

We're delighted to announce that we've been recognized in the National Association of Home Builders' Annual Pillars of the Industry Awards for our work with our client Gables Residential on Gables.com. Here's the video! (click on the 4th one) and of course you can also check out the press release from Gables. 

Anyone reading this blog post probably knows that there are a lot of players involved - and of course we couldn't have asked for better client partners than the team at...

Ready to kill zombie marketing investments in selling materials? 

It just so happens, we’re in the middle of the budgeting season for many companies. It’s the time of year where heads of departments, CIO’s, CMO’s, and CRO’s (Chief Revenue Officers) put together their plans for how and where they are going to invest company resources to drive growth and profits. 

The overwhelming tendency is to pick up the plan from last year and tinker.  2013...