From athlete platform to consumer mobility app in one product blueprint

Identifying the new user: from athletes to consumers

Fusionetics had built its reputation serving professional athletes through intermediaries — trainers and physical therapists who guided patients through corrective therapies. But the consumer market required an entirely different approach. Who would use a mobility app on their own, and what would motivate them to stay consistent?

Through interviews and persona exercises, the Digital Scientists product team identified prospective solo users within the amateur golf market. Data on these users and their goals provided the bedrock for the experience design exercise.

The team also faced technical challenges: ensuring the application design could be easily rebranded for multi-industry use, while working seamlessly with Fusionetics' existing API and newly developed motion-capture SDKs.

Designing for consistency through behavior modification

Consistency in workout routines is a well-known challenge in the US consumer market. Digital Scientists conducted behavior modification research to identify barriers and design solutions that would keep users engaged.

The team identified three primary barriers: uncertainty about the right program, uncertainty about effectiveness, and forgetting to work out. Fusionetics' solutions addressed each: providing personalized plans removes choice paralysis, showing physical progress confirms effectiveness, and reminders keep users on track.

The team recommended focusing on Status and Access rewards — leveraging personal health improvement, peer ranking (v2), and the ability to unlock programs upon completion. For sustained motivation, the design leverages four intrinsic motivators: Relatedness, Autonomy, Mastery, and Purpose.

Behavior modification model: barriers, triggers, and motivation