From athlete platform to consumer mobility app in one product blueprint
Digital Scientists partnered with Fusionetics to research, design, and architect a self-service mobility app that brings industry-leading sports science to the consumer golf market via React Native.
Bringing movement health science to the consumer market
Fusionetics is a Performance Health System that integrates sports science, clinical application, and cutting-edge technology to deliver solutions focused on decreasing injury, optimizing performance, and enhancing recovery. Their vision: maximize lifelong mobility for every user.
Previously, Fusionetics solutions were largely geared towards professional athletes and served through intermediaries — generally physical trainers or therapists. Seeking to enter the consumer market, Fusionetics engaged Digital Scientists to deliver a complete Product Blueprint: strategy, design, user research, and a development-ready plan for a self-service consumer application targeting the amateur golf market — a prime example of our healthcare mobile app development expertise.
Through a combination of design-thinking discovery activities, competitive analysis, user behavior research, and product design, Digital Scientists created a product blueprint that delivers on clearly-defined user and business goals — ready for development.
1,368
Development Hours Estimated
5
User Interviews Conducted
2
Platforms (iOS & Android)
3
Target User Personas
Identifying the new user: from athletes to consumers
Fusionetics had built its reputation serving professional athletes through intermediaries — trainers and physical therapists who guided patients through corrective therapies. But the consumer market required an entirely different approach. Who would use a mobility app on their own, and what would motivate them to stay consistent?
Through interviews and persona exercises, the Digital Scientists product team identified prospective solo users within the amateur golf market. Data on these users and their goals provided the bedrock for the experience design exercise.
The team also faced technical challenges: ensuring the application design could be easily rebranded for multi-industry use, while working seamlessly with Fusionetics' existing API and newly developed motion-capture SDKs.
What golf enthusiasts needed to accomplish
Learn a new therapeutic exercise to address specific mobility needs
Get regular reminders to stay on track with workout routines
Recover from an injury using a plan tailored to personal history and make-up
Track workouts and review progress over time
Stay competitively active in golf by keeping the body healthy and mobile
Improve competitive performance for personal satisfaction and achievement
Understanding the golf enthusiast through interviews and mapping
To understand the Golf Enthusiast user, Digital Scientists performed five in-depth interviews with non-athlete golfers ranging from 32 to 62 years old, covering a variety of skill levels and playing frequencies. The goal was to understand their motivations and validate assumptions about technology adoption and use.
Customer journey map: End Users → Practitioners → Pain Points
Vision Canvas: Bold steps, supports, and challenges
Target Age & Injury
Users aged 40–50 are the sweet spot. Younger groups don't see the need; older groups may be less tech-savvy. Those with previous injuries are most motivated.
Personalization is Key
The differentiator that should be highlighted in Fusionetics is the personalization — there are many generic workout apps, but few offer tailored mobility plans.
Tech Adoption Factor
Highly adoptive users are more skeptical and harder to convince, while low-adoption users get frustrated easily without guided support.
Motivations Vary
Users with previous injuries are most consistent. Those with less motivation need more prompting through reminders and encouragement.
Designing for consistency through behavior modification
Consistency in workout routines is a well-known challenge in the US consumer market. Digital Scientists conducted behavior modification research to identify barriers and design solutions that would keep users engaged.
The team identified three primary barriers: uncertainty about the right program, uncertainty about effectiveness, and forgetting to work out. Fusionetics' solutions addressed each: providing personalized plans removes choice paralysis, showing physical progress confirms effectiveness, and reminders keep users on track.
The team recommended focusing on Status and Access rewards — leveraging personal health improvement, peer ranking (v2), and the ability to unlock programs upon completion. For sustained motivation, the design leverages four intrinsic motivators: Relatedness, Autonomy, Mastery, and Purpose.
Behavior modification model: barriers, triggers, and motivation
From wireframes to visual design
Before thinking about visual design, wireframes were used to plan the user experience. After concluding and approving all wireframes, the team applied visual design — defining layout, color, fonts, images, illustrations, and a general style guide.
Wireframe Flows
Onboarding, Plan, Today/Workout, and Profile/Settings flows mapped out before visual design.
Visual Design
The final visual design features a dark theme with personalized workout programs organized by type.
Onboarding
Account creation, health questionnaire, in-person assessment prompts, and personalized goal selection.
Plan
Personalized programs with adjustable schedules, multiple program types, and goal mapping.
Today / Workout
Exercise interface with feedback prompts, digital coach notifications, and progress tracking.
Profile
Soreness body view, activity results dashboard, settings, and personalization controls.
React Native architecture built for multi-platform scale
Digital Scientists thoroughly reviewed the feature set and recommended React Native to create iOS and Android apps from a single codebase. The proposed architecture ensures seamless integration with Fusionetics' existing API and platform infrastructure.
The architecture incorporates Microsoft CodePush for over-the-air code deployment, Amplitude for user analytics, Sentry for centralized error logging, and OneSignal for push notifications — providing a production-ready stack from day one.
Proposed infrastructure: Mobile App → Fusionetics API → Database
Defining how to measure product success
Digital Scientists worked with Fusionetics to define five key performance indicators that would validate the product's effectiveness after launch.
Paid User Conversion
The number of free trial users that convert to paid subscriptions — confirming the effectiveness of onboarding value propositions.
Program Completion
The number of users that complete a program they start — illustrating the effectiveness of the digital coach function.
User Retention
The number of users continuing to use the app over time — illustrating effectiveness of goal suggestion and personalization.
Test Improvement
Measured improvement from test results — illustrating the effectiveness of personalized mobility programs.
Feedback Response Rate
Rate users respond to feedback requests — illustrating willingness to share data in exchange for more personalization.
A complete product blueprint, ready for development
The Product Blueprint combines discovery, research, product design, and solution architecture into a development-ready plan. The estimated build totaled 1,368 development hours for two React Native apps (iOS and Android).
Product Blueprint: Discovery → Research → Product Design → Solution Architecture → Ready for Build
Discovery & Planning
Scope and goal alignment, vision for the future, understanding stakeholders, and establishing key metrics and KPIs.
Research
Planning, stakeholder interviews, analysis and synthesis, competitive landscape evaluation, and behavior research.
Product Design
Define workflows, wireframe all screens, create visual design prototype, and iterate through usability testing.
Solution Architecture
Solution definition, user stories, development estimate, and a complete plan ready for the build phase.
"Digital Scientists worked alongside our existing product team and helped shift our thinking from our existing model towards a consumer-friendly approach. Their user-focused service design allowed us to see and fix our blindspots and translate our unique offering for a wider market."
David Tate
Former CTO, Fusionetics
From athletes to consumers: a development-ready product
Consumer-Ready Blueprint
A complete product blueprint including user research, wireframes, visual design prototype, solution architecture, and a 1,368-hour development estimate for iOS and Android.
Multi-Industry Design
The re-brandable design architecture enables Fusionetics to repurpose the consumer app across multiple industries and partner distribution channels beyond golf.
Behavior-Driven Retention
Built-in behavior modification logic using personalized plans, progress tracking, and digital coaching to drive user consistency and long-term engagement.
A comprehensive engagement from discovery to build-ready
User Research & Interviews
Five in-depth customer interviews, persona analysis, journey mapping, stakeholder mapping, and competitive strategy canvas.
Behavior Modification Analysis
Research into user decision behaviors, barrier identification, reward type selection, and intrinsic motivator mapping (RAMP framework).
Wireframes & Visual Design
Complete wireframe flows for all core workflows plus high-fidelity visual design prototype with modern, re-brandable design language.
Solution Architecture
React Native cross-platform architecture with CodePush, Amplitude, Sentry, and OneSignal integration recommendations.
Usability Testing Plan
Research plan and testing script to validate onboarding, workout experience, and app language before development begins.
Development Estimate
Detailed build proposal: 171 days / 1,368 development hours across all epics for a fully functional iOS and Android app.
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