Tory Burch

Ecommerce concepts for tablet shoppers

HYPOTHESIS

Tory Burch is a premier American women's lifestyle fashion brand, known for vibrant patterns and gilded treatments.

These days, the iPad is a must have accessory, just as much as the latest runway shoe. So, what's a forward-thinking brand like Tory Burch supposed to do to ensure their site is iPad friendly? Engage Digital Scientists to create a targeted digital strategy for iPad and Android audiences.

    SERVICES UTILIZED
  • digital strategy
  • web & mobile design
  • responsive design
  • multi-screen strategy
  • content strategy

EXPERIMENT

We helped Tory Burch rethink their website for tablet users. We've always been early adopters to new technology – and as avid online shoppers – we saw opportunity to help improve the online shopping experience for the Tory Burch brand.

Here are some of our findings:

  • Detect screen orientation and viewport size – this will allow you to show site content in it's best light, at the aspect it's intended for, across the entire screen, for every screen.
  • Create custom navigation for the mobile shopping experience – to better utilize screen space, and reduce the need to open multiple tabs.
    • Use an adaptive navigation pattern – Retain the navigation at the top of the screen, so it's always accessible.
    • Reduce the height of the navigation on scroll, to reduce the required screen space for navigation, and afford more visual space for your store.
  • Remove hover states for mobile and tablet devices – These features can be helpful on the desktop for showing additional content without a click – but your some features should be suspended according to the device type and profile.
  • Expand on the "Shop This Look" feature – Like the physical store, make it easy to find popular articles and items that are given premium placement in your store.
  • Promote local events online – You likely know who many of your best shoppers are. Connect with them in new ways, by making your offline content accessible online.

A Rising Brand

The Tory Burch fashion brand has been a rising star for the past decade.
Launched in February 2004, the collection is known for color, print and eclectic details, and includes ready-to-wear, shoes, handbags, accessories, and beauty.
TECHNOLOGIES
HTML5
HTML5 and CSS3

HTML5 / CSS3

Our experienced frontend team has built numerous responsive solutions that work on all screen sizes – from tablet and mobile, to desktop and kiosk displays.

Apple iOS, Xcode, and Swift
Apple iOS, Xcode, and Swift

Apple iOS, Xcode, and Swift
We've been building critically acclaimed apps on the iOS platform since it was publicly launched in 2008. Our extensive knowledge the iOS platform helps us deliver great experiences everytime.

ANALYSIS

We also explored how a brand like Tory Burch, with retail locations around the country, can utilize the iPad's special features – location awareness, GPS signal, photography, integration with retail systems and mapping – to geo-target customers and deliver what they're shopping for right now.

We'd also like to help you rethink your business for a multi-channel retail world full of mobile devices. Give us a call.

BY THE NUMBERS

2

weeks

The project was on an abbreviated timeline: We held an initial conversation, and returned with proposed concepts within 2 weeks.

6

layouts

Our Strategy and Design teams consulted with the Tory Burch brand over a limited number of online content layout concepts.

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