TargetGenius

Reduce Abandoned Carts & Send Custom Store Messaging

HYPOTHESIS

Store owners need a new way to communicate with the visitors to their online store. Many shoppers refuse to sign up for a retailer’s email list. We developed TargetGenius for Shopify, a popular ecommerce platform, to help online retailers communicate with anonymous shoppers. TargetGenius helps retailers send contextual and personalized messages to site visitors.

    SERVICES UTILIZED
  • minimum viable product
  • UX design
  • development


EXPERIMENT

TargetGenius messages appear on the user’s desktop even when their browser is closed. These messages are like ads and help bring shoppers back to the online store. Shoppers opt-in to these messages with a single click, while remaining anonymous. We built TargetGenius as a minimum viable product (MVP), using new web push notification technology from the Chrome browser. TargetGenius is a free app available for One-Click install on the Shopify App Store

TargetGenius uses the Shopify API to automate the delivery of Abandoned Cart messages. Retailers can also send simple, custom messaging to their complete list of shoppers. The TargetGenius dashboard shows retailers reporting on each of their message campaigns. The campaign report shows the total number of messages sent as well as the clicks back to the retailer store.

TECHNOLOGY STACK
elasticsearch

Fast, Secure and Scalable Search
Elastic search powers the TargetGenius’ search functionality.

MongoDB

MongoDB
MongoDB is used for TargetGenius’ database design for scalability and developer agility.

Ruby on Rails

Ruby on Rails
Ruby on Rails MVC framework provides default structures for a database, a web service, and web pages.

StrongLoop LoopBack

Strongloop LoopBack
Used to build scalable APIs.

BRAND SERVICES

A brand is the idea or image of a specific product or service that consumers connect with. It is generally a product’s name, logo, slogan, or design of the company. Branding is when that idea or image is marketed so that it defines the product or service, yet it transcends one person or group at the company. For TargetGenius we created a solid brand that demonstrates both quality and flexibility of the product.

TargetGenius logotype
BRAND IDENTITY

A product’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created to reflect the value the product.

TargetGenius icon variations

ANALYSIS

Web Push Notifications are a new category of messaging. Retailers are still learning how to take advantage of this technology in ecommerce. This new form of messaging is a complement to email marketing and a supplement to retargeting. Retailers are starting to grow their lists of users who opt in to Web Push Notifications. TargetGenius can help retailers run targeted messaging campaigns based on user shopping behavior.

Get the TargetGenius app on the Shopify App Store

BY THE NUMBERS

500K

events

Over half a million user events recorded, driving notifications & conversions on customer stores.

1

month

Launched TargetGenius in only one month after Chrome Push Notifications was released.

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