Enterprise · Partnership
The Lab
Innovation & R&D Partnership · Retainer
Ongoing partnershipEnterprise · Partnership
Innovation & R&D Partnership · Retainer
Ongoing partnershipThe Lab is our enterprise partnership model. We embed a dedicated cross-functional team inside your organization—strategists, engineers, designers, and data scientists—who operate like an internal product lab. Your team gets ongoing innovation capacity without the overhead of building it in-house.
Lab partnerships typically combine multiple service offerings—Working Sessions for alignment, Experiments for validation, Full Builds for production, and Continuous Engineering for iteration. The result is a persistent innovation engine that compounds learning over time.
Partner across the innovation funnel — from early-stage research through commercialization. One team, compounding context, building on every investment.
Strategy, design, engineering, and data science—all working as one team on your innovation portfolio.
A structured process for identifying, validating, and building new products and features. We run continuous discovery and experimentation so your pipeline never runs dry.
Product strategist, senior engineers, UX designer, and data scientist—all dedicated to your organization. Same team, building context over months and years, not weeks.
Dedicated time for exploring new technologies, building proofs of concept, and testing hypotheses. The Lab teams run rapid experiments alongside production builds.
Everything we build belongs to you. Code, designs, research, data models—all IP is transferred to your organization. No licensing fees, no lock-in, no strings attached.
The longer we work together, the faster and more effective the team becomes.
Quarter 1
Team onboarding, stakeholder mapping, opportunity discovery, and the first round of experiments. We learn your organization and deliver the first working prototypes.
Quarter 2
Validated experiments move to production builds. The team has context and can move faster. New opportunities enter the pipeline as completed products prove value.
Quarter 3–4
Multiple products in various stages of the pipeline. The innovation engine is running. The team scales up for high-priority builds and continues experimenting on the next opportunity.
Year 2+
The partnership matures. Shared platforms, reusable components, and deep domain knowledge mean each new product builds faster than the last. Innovation compounds.
The Lab is designed for enterprise organizations that need sustained innovation capacity.
Your organization sees opportunities everywhere but your internal teams are fully allocated to existing operations. The Lab gives you a dedicated innovation team without competing for internal resources.
Procurement cycles, committee approvals, and internal politics slow down innovation. The Lab operates outside those constraints—validated prototypes first, organizational alignment second.
One-off projects produce one-off results. The Lab is a partnership where context, trust, and shared knowledge compound over years. The team gets better the longer we work together.
Lab partnerships are measured in years, not sprints. We’re accountable for outcomes—not deliverables, not billable hours, not SOW line items. When your innovation succeeds, that’s our success story too.
We expect to be held accountable for what we build. Not just delivery—adoption, performance, and business impact. If it doesn’t work, we fix it.
Innovation partnerships should transfer knowledge, not create dependency. Your internal team builds capability alongside us—not around us.
Mailchimp: 7 years, from startup to $12B exit. The best outcomes come from partners who stay long enough to understand what you’re really building.
We want to be part of your success story. Not your vendor list.
30 minutes. No pitch. We'll explore whether an embedded partnership is the right model for your organization.
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