Exceeding Expectations: Progressive Web App Development
Mobile applications own the market: According to recent data, these apps account for more than half of all digital media usage.
But in an app-saturated digital environment, consumer expectations are changing. Already frustrated with mobile sites that don’t work like apps, customers are no longer willing to navigate app stores and fill their devices with software just to purchase a product or service.
What’s more, over 50 percent of users are no longer downloading even one application per month, meaning it’s no longer enough for companies to develop and release a mobile application — even if it’s better than average.
The solution? Progressive web apps.
What exactly is a progressive web app (PWA)? Alex Russell, who first introduced the concept of PWAs, puts it simply: “(They’re) just websites that took all the right vitamins.”
Progressive Web Apps are user experiences that have the reach of the web. Specifically, they’re web-based applications that combine the advantages of mobile native apps (such as high performance and reliability) with those of traditional web apps (such as real-time delivery). Achieving this goal depends on “Service Workers” — background “scripts” that manage network requests, cache resources, and manage APIs.