PRODUCT BLUEPRINT

One key to launching products that users love and that also delivers business results is with a Product blueprint. The Product Blueprint combines all of the activities required to start and build a successful application. Whether your team is tenured with software or product design – our team and process is structured to deliver a product created with the user in mind, or what we refer to as user-centered design.

Listed here are the key deliverables included with our Product Blueprint: We’ll work with your team through the entire process – from Discovery to Delivery — through several design iterations. When complete, we’ll deliver a product blueprint with clear product goals and features, that enables agreement across your stakeholders, and is ready for development.

Destination Workshop

A Destination Workshop is the expression of how your product or service fills a particular consumer need in a way that your competitors don’t. We’ll host a short, half-day workshop to help guide and clarify a collective vision for your brand message, positioning, and goals. This promotes understanding and agreement across teams, before we start:

• Brand / product / service name and business category
• Target markets, key stakeholders
• With regard to your brand, how should target(s) Think, Feel, and Act?
• Measures for success (near and long-term)
• Brand frame of reference
• Differentiated brand promise and reasons to believe

Journey Mapping

The Journey Mapping process is about understanding two important dynamics: the present and the future we want to create. Understanding the current journey gives us insights into the frustrations customers have, and helps us see what solutions may be needed.

Feature Specification

What are the key features of the new product? After identifying the key personas of the product, we review and define the criteria that is necessary in order to meet the high level goals of the product’s primary users. This list of product features becomes known as the Feature Specification. The most important features are prioritized for design and development in the initial release of the product. The remaining features are added to the Product Roadmap (see below) for future development.

User Feedback

The User Feedback phase is an important, though often overlooked, phase of the product development. It can take many forms, depending on the scope of the product and the needs of the audience.

Solution Architecture

The role of the Solution Architecture is to outline the technologies, data flows, and interactions within the product solution and its component parts.