Access to Local Experts

We’re a tightly integrated team of product, design and development experts – working in Alpharetta.

Our senior team of experts has been building web and mobile software for 9+ years, so we can move fast. We’re in one place, so we can collaborate closely with you and your team.

Built to Scale on the Latest Platforms & Devices

We’re committed to applying the latest technologies to create state of the art software products & experiences.

Mobile, wearables, personalization, API creation, IoT – and the latest software tools and frameworks like Elasticsearch, Apache Spark, AngularJS, Ionic, D3.JS.

Ready to get started?

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Ruby on Rails
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Mobile ticketing platform

We partnered with Huddle Inc to revolutionize the High School ticketing process by building a new, digital ticketing platform. Launched in 75 days.

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Notifications for Shopify Stores

The easiest way to sell with browser push notifications (even after a shopper has left your site). Launched in 60 days.

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Chattahoochee Riverkeeper

Mobile mapping application

We worked with the Chattahoochee Riverkeeper (CRK) to refresh their existing mobile app – adding river safety maps, mobile notifications, and more. Launched in 60 days.

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We build fully-viable, market-ready products with the fewest steps possible. We’re ready to build your idea and help you launch your concept.


The first step for building an MVP is to hold a Destination and Positioning Workshop. This is a product marketing workshop that allows us to learn about the vision for the new product. We also get a better understanding of how users are supposed to think, feel and act when they interact with the new product.

Next we collaborate with clients to define and prioritize the feature requirements for the new product – fleshing out workflows, business rules, personas, etc. – in order to complete a feature specification. In parallel we develop a target solution architecture to define how the product is going to be built. In order to reduce costs and accelerate development, we use open-source application components and established frameworks (e.g. Rails gems, Angular components, Ionic framework, etc.) where possible, as part of the solution architecture.

Along with the feature specification we begin iterative design of the new product, increasing the level of fidelity of our deliverables as we gain alignment on the definition of the product. We start with hand drawn sketches and evolve to a clickable prototype along with all the design assets required to build the MVP. Some clients choose to validate this concept with Marketing Research in order to get early feedback before development.


With the completed Design Blueprint (i.e. Feature Specification, Visual Design, Solution Architecture, User Stories), we undertake development of the new product. The features are prioritized and scoped to be completed for a Version 1.0 of the product – typically for a market test.

The project is structured as a series of two-week iterations until all features are delivered and individually tested. Front end and back end development is done in parallel. Layouts are integrated into the back end functionality once the CSS and HTML is complete.

Each iteration starts with a planning meeting where team members select the stories to be delivered during that iteration. Each user story is granular enough that it can be delivered and tested within the assigned iteration. The iteration ends with a review session where each completed user story is tested and either accepted or rejected. The client tests all of the app features during this phase and signs off as acceptance of the final delivery.


We provide a clear communication process for issue management and resolution before launch.

After verification and approval of the functionality on the staging server, we deploy the final code to production. If there are Mobile Apps, we publish them first to the Apple App Store and then to the Google Play store.

We add analytics code to all pages and configure the analytics tool to track relevant goals. We crawl new content pages for broken links and fix any references to the staging domain in the content.

For the final step we run a test of all backup services and fail-over mechanisms. We then hand over the app to first level support for management. The team publishes relevant documentation to first level support to help maintain the application(s).


The goal of the MVP is to achieve product-market fit, so learning begins with the launch of the product and feedback from customers. That learning requires measurement of analytics and app downloads. We often partner with clients to also create a product roadmap, prioritize / implement additional technologies, and create specific tracking and analytics capabilities. We typically provide minor support as required throughout the market test.



Digital Product Blueprint

Define your product, features, design & workflows: Everything you need to build a great application.

Minimum Viable Product

Work with experts to design, build and launch a new product or service in 90 days.

New Product Development

Collaborate with our experienced product team to build innovative software.

Innovation Design Sprint

Join us for a 5-day design sprint to define and prototype your new digital product or business.

Customer Experience Strategy

Clarify your destination and develop a roadmap for delivering value to your users.

Market Research

Use quantitative and qualitative methods to get user insights and validate your concept.

Keep up with our latest thinking on digital innovation