Virtual & Augmented Reality

Virtual Reality (VR) is an immersive multimedia device that allows for user interaction in a constructed environment. Augmented Reality (AR) overlays information onto the real world. Content can be displayed on mobile, desktop and VR & AR headsets.
User interaction is a large part of VR and AR, users can turn & move in the real world and have those actions occur in the actual or simulated environment. This can be helpful when information is needed quickly — for example, an AR overlay might display store directions atop a user’s smartphone camera — showing exactly where the product they’re looking for is located.

TECH OVERVIEW

  • Augment Reality
  • Virtual Reality
  • Digital Strategy
  • Modeling

(interactive model – ↕ scroll to zoom  /  ⟳ left-click-and-drag to rotate  /  ↔ right-click-and-drag to pan  /  ⊙ double-click to recenter)


(panoramic photo – ⟳ click-and-drag to look around, on mobile make fullscreen.)

TECHNOLOGIES AND HARDWARE

grid of logos of beacon tech companies

BEHIND THE SCENES

HOW 360° CAMERAS WORK

360° CAMERA

360° Cameras consist of anywhere from 2 to 12 cameras. Most consumer grade rigs have two 180° cameras facing opposite directions (like the Ricoh Theta). More professional cameras will have multiple cameras and microphones for surround audio (like the Nokia OZO). The photo below was taken with a normal smartphone. This is achieved by taking about 25 photos with the Google Street View app.

CAMERA EXPORT

Most cameras will have the option to export a equirectangular-panoramic photo. This format can be likened to a flat map of the world. When wearing VR goggles the photo is mapped around you, so it feels as though you were really there. If viewing 360° photo or video on screen, the software will allow you to drag within and around the space. Google VR was used to embed the samples you see on this page.

VR & AR IDEAS

Smart Clothing Mirror

In October 2012, Uniqlo, the global clothing retailer, opened a brand new flagship store in San Francisco. They wanted to bring together the latest in technology and design, demonstrating a strong commitment to innovation in the retail space. Amid the fanfare of the store opening, Uniqlo unveiled ‘the virtual dressing room’ using patent-pending technology from Holition.

Dulux Paint Visualizer

The easy to use app lets you pick a color from anywhere, and with augmented reality technology, allows you to see the colors live in your space. And that’s not all. The Dulux Paint Visualizer also offers suggested color schemes to help complete your look.

Microsoft Hololens

Microsoft HoloLens is the first fully self-contained, holographic computer, enabling you to interact with high‑definition holograms in your world.

Teaching with VR

Nearpod launches first-ever virtual reality-based curriculum for K-12 schools. Back in the day, textbooks were the only teaching tools available to transport students to solar system or foreign lands. Computers and tablets opened more opportunities for educators. Now, virtual reality is allowing kids to experience planets and historical places like never before.

ADDITIONAL READING

Why You Should Try That Crazy Virtual Reality Headset

The Wall Street Journal

The Untold Story of Magic Leap, the World’s Most Secretive Startup

WIRED Magazine

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