Virtual & Augmented Reality
Virtual Reality (VR) is an immersive multimedia device that allows for user interaction in a constructed environment. Augmented Reality (AR) overlays information onto the real world. Content can be displayed on mobile, desktop and VR & AR headsets.
User interaction is a large part of VR and AR, users can turn & move in the real world and have those actions occur in the actual or simulated environment. This can be helpful when information is needed quickly — for example, an AR overlay might display store directions atop a user’s smartphone camera — showing exactly where the product they’re looking for is located.