Add beacons to your retail location

Beacon technology allows for background positioning and detection, providing opportunities to send customers highly customized messages and advertisements on their phone. This is especially advantageous in a retail environment where mobile apps can listen for signals from beacons in the physical space and deliver useful content to users based on location. Here is a great video explaining what beacons are.

a GIF visualizing what beacons do

Overview

Beacon technology is quickly changing the way brands communicate with their customers in a physical space. Read on to learn a little more about what beacons are and where and how they can fit into your framework.

What can I use them for?

Beacons are used for many purposes such as bringing up a store website or app when the user is in close proximity, tracking customer activity and gathering customer analytics.

What are iBeacons?

iBeacon is Apple’s technology standard that allows Mobile Apps running on iOS and Android devices, to listen for signals from beacons in the physical world and react accordingly. Eddystone is the related certification for Google-branded beacon products and technologies.

Which type of beacon should I pick?

Choose your beacon based how and where you’ll use it — indoor or outdoor, hardwired/battery, through out your location/at specific points in your space. Beacon pricing will vary between manufacturers, but if your interested in learning more about how you might integrate beacon technology for your business  please contact us.

Smart Notifications

Use beacons to trigger notifications at the right time, in the right context. They’re a great way to add richness to apps your users already have installed.

Beacon Technologies & Hardware

Simple Construction

Many beacons consist of an inexpensive plastic enclosure, single PC board and beacon, with a battery that will last for years. Some vendors offer hard-wired options and small thumb drive-sized USB models that are easy to place throughout your space.

Additional Reading

business insider logo over image of hand holding smart phone near estimote beacon

Beacons Will Impact Billions In Retail Sales

Business Insider

Traditional retailers have become much more adept at using technology to push back against online-only e-commerce sites.

featured image for tech.co article on beacons

Why You Should Jump on the Beacon Bandwagon Now

Tech.co

Savvy companies are becoming early ambassadors of this emerging technology. As the advantages of timely coupons, step-by-step indoor directions, and precise information are more widely conveyed to customers, demand for beacon technology will grow very rapidly.

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