Discover · Phase 1

Diagnostic

Opportunity Assessment · 2–3 Weeks

2–3 weeks
Overview

Find the opportunity worth building for.

The Diagnostic is a focused, 2–3 week deep-dive assessment that maps your workflows, interviews your stakeholders, evaluates your data landscape, and analyzes the competitive environment. The outcome is a ranked list of opportunities scored by business impact, technical feasibility, and effort—so you invest in the right thing, not just the most obvious thing.

Our team embeds with yours to understand how work actually gets done—where time is wasted, where decisions are made with incomplete information, and where technology can create measurable impact. We do not start with solutions. We start with the problem and let the evidence guide the recommendation.

The Diagnostic is often the right starting point when the organization knows something needs to change but has not decided what. It provides the business case, the roadmap, and the executive-ready presentation needed to justify a product investment. Many clients move from a Diagnostic directly into The Experiment to validate the top opportunity, or into a Blueprint for more comprehensive planning.

What You Get

Four deliverables. A clear path forward.

The analysis and artifacts your team needs to make confident investment decisions.

Opportunity Assessment Report

A comprehensive analysis of your current workflows, pain points, and technology landscape. Identifies every opportunity worth pursuing, with supporting evidence from stakeholder interviews and data review.

Effort-vs-Impact Matrix

A visual framework plotting each opportunity against implementation effort and expected business impact. Makes prioritization obvious and gives your team a shared decision-making tool.

Recommended Roadmap

A phased plan showing what to tackle first, what to sequence next, and what to defer. Includes timeline estimates and dependency mapping so you can plan resources and budget.

Executive Presentation

A board-ready presentation summarizing findings, recommendations, and proposed next steps. Designed to secure budget approval and stakeholder buy-in for the recommended path forward.

How It Works

Three weeks. Three phases. Complete clarity.

We move fast but go deep—interviewing your people, analyzing your data, and delivering actionable recommendations.

WK 1

Discovery & Data Gathering

Week 1

Stakeholder interviews, workflow observation, data inventory, and competitive landscape review. We learn how your organization actually works—not how the org chart says it works.

WK 2

Analysis & Synthesis

Week 2

Cross-reference findings, identify patterns, score opportunities against feasibility and impact. Build the effort-vs-impact matrix and draft the roadmap.

WK 3

Recommendations & Presentation

Week 3

Present findings to your leadership team. Walk through the ranked opportunity list, recommended roadmap, and proposed next steps. Leave with budget guidance and a clear path forward.

Who It's For

This is right for you if…

The Diagnostic is designed for organizations that need to understand their opportunity landscape before committing resources.

You know something needs to change but not what

Your organization feels the pain of outdated processes or manual workflows, but nobody has mapped the full landscape to identify where technology would have the most impact. The Diagnostic surfaces the opportunities you cannot see from inside the day-to-day.

You need a business case to justify investment

Your board or executive team needs more than a pitch. They want evidence: what is the opportunity, what will it cost, what is the expected return, and why now. The Diagnostic produces the executive-ready materials to secure that approval.

You want an outside perspective on your biggest opportunities

Internal teams are too close to the problem. You need experienced product and technology strategists who have solved similar problems across multiple industries to show you what is possible and what is practical.

Ready to find the right opportunity?

30 minutes. No pitch. We'll help you determine if a Diagnostic is the right starting point—or recommend a Working Session for faster alignment or The Experiment if you already know what to test.

Start a Diagnostic →