What is a Design Sprint and why do you need it?

A Design Sprint is an intense, week-long process with a proven methodology for solving problems quickly: Identify a problem, develop a hypothesis, prototype an idea, and test it rapidly with as little investment as possible, in as real an environment as possible.

Working in a Design Sprint shortcuts the endless-debate cycle and compresses months of time into a single week. Instead of waiting to launch a minimal product, you’ll get data and immediate feedback from a functional prototype to see if what you’re proposing or testing resonates with customers before making expensive commitments.

Why Sprint?

Working in a Design Sprint shortcuts the endless-debate cycle and compresses months of time into a single week. Instead of waiting to launch a minimal product, you’ll get data and immediate feedback from a functional prototype to see if what you’re building resonates with customers before making expensive commitments.

Design Sprints are helpful if you're...

Designing a new product…

You have the beginning of an idea and want to test to see if it resonates with your customers before investing large sums of time, resources and money.

Entering a new market…

You have an existing product and/or reputation with a specific niche market but wish to broaden your reach, but are not sure where to start.

Developing a new feature…

You’re looking for fresh ideas or new approaches for a new feature on a product.

Contact us if you’re interested in learning whether a design sprint is a good fit for you.

What does a typical day look like?

A typical Sprint day begins at 10 am and lasts till 5 pm, with 2 short breaks and an hour for lunch. Our team facilitates the Sprint and provides all supplies, documentation, and resources needed. Oh, and we bring snacks too!

DESIGN SPRINT WEEK AT A GLANCE

Pre-Sprint

Design Sprints require a clear and important problem or challenge. To get the most out of a Design Sprint, we must first gather more information about the possible challenges to tackle, identify key stakeholders and create a plan for the week.

Workshop Day 1

And we’re off! We start the day gaining additional clarity on the problem through expert interviews, list hundreds of potential solutions and end the day by voting on the solution to pursue.

Workshop Day 2

Building on a productive Day 1, the defined concept is storyboarded and together we complete a series of wireframes for the concept prototype.

Prototyping

Two days of hard work have led to this! Our user experience designers create a high-fidelity, interactive prototype to be tested with real users.

Testing

Digital Scientists will test and gather feedback from actual users, watching how they interact with the prototype while capturing key insights and learnings. (Testing. Testing. 1, 2 3…)

Presentation of the Findings

Digital Scientists will present prototype, findings, recommendations, and next steps. Ta-dah!

Interested in learning more?

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What comes out of the Design Sprint?

At the end of the Sprint, you and your team will walk away with a formal design brief, a clickable prototype, documented research, as well as recommendations on where to go next. Is it a pitch to investors, developing your first product or validating a feature or service? We’ll be here to help take your idea to the next stage of product development.

Ready to Sprint?

Ready to begin your project sprint? Just answer a few questions so we can see if we’d be a good match for your needs.

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