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Conversion Optimization: What is it?

Conversion Optimization is the science of how to turn more of your site visitors into buyers. Most site visitors leave without doing anything (in analytics, we call that a bounce). Conversion optimization works to reduce bounces and help connect visitors to what you’re selling and close the deal.

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Why is it important?

It’s the best way to make all of your traffic generating marketing investments more productive (and make your brand or company more profitable)

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So, what sort of stuff is included?

Just as with SEO, there are a lot of potential tools in the toolkit to improve conversions – everything from improved messaging to multi-variate testing and endless marketing analytics wizardry. There are some trusted approaches and a lot of testing and learning. It’s a marathon, not a sprint, but every improvement yields immediate results.

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Toolkit includes

Digital Scientists is proud to be a Google Analytics Certified Partner — we are also expertly-versed in the Omniture and Coremetrics suites.

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