Rately Shopper Rewards
Mobile Customer Loyalty and Beacon Program
Rately Shopper Rewards is a beacon-based, mobile shopping rewards and loyalty program launched atop the Rately shopping platform. The mobile rewards program helps local stores attract and reward their repeat shoppers. It's a great way to shop and earn rewards anonymously, while supporting your local retail community.
STORE ADMIN INTERFACE
In partnership with the City of Alpharetta, we launched a Shopper Rewards program to deliver rewards at over 50 local, downtown retailers. As shoppers and visitors return to their favorite Alpharetta stores and restaurants – they accumulate visits, and earn rewards from participating locations. The more visitors shop, the more rewards they’ll earn. Maybe a free cup of coffee from Mugs on Milton – or a chance to win a Yeti cooler from Alpharetta Outfitters.
How it works:
Each retailer is given a usb-powered beacon, and encouraged to create custom messaging and rewards for their visitors at increasing levels of patronage. Visits from shoppers are logged seamlessly in the background, with no checking required. Shoppers must also have the Rately app installed and bluetooth enabled, to register visits at participating locations. The program was promoted both by Downtown Alpharetta and at each of the retail locations.
Visiting a Store
As shoppers visit participating stores, they will automatically be presented with messaging and rewards.
Setup is easy, and shoppers need only opt into the program once, to participate across the entire network.
Apple iOS – Xcode and Swift
Apple iBeacon Technology
Beacons powered by Radius Networks
Ruby on Rails
The Rately Shopper Rewards program started as an opportunity to raise local shopper awareness, and raise interest in our hometown of Alpharetta, GA. The concept was well-received by the City of Alpharetta, and we were delighted by the number and variety of stores that were willing to participate. Encouraged by the enthusiastic participation, our motto became "Shop stores, earn rewards."
We ran the beacon program through the 4th quarter in 2015 atop the Rately Platform, and found great interest among local retailers who wanted to reach and reward their customers using the latest technologies. Through this initial market test for the platform, we learned a great deal – here are a few of the highlights that we now share with other retailers interested in beacons:
- Promote the program benefits to customers (this is crucial)
- Let shoppers know it’s working, and how to manage settings
- Make your incentives real and compelling
- Don’t forget that customer recognition is a reward in itself
- Don’t just discount – be creative
- Take advantage of the interaction to talk to customers
- Integrate visitor rewards with your other marketing communication
- Guide your customers to what’s new or popular
- Privacy matters – for everyone
BY THE NUMBERS
Over 50 stores and restaurants participated in the program launch
Over 200 different rewards and special messaging for stores across the program