HYPOTHESIS

Genuwin is a new way of social shopping designed to make purchasing easy, safe and genuine. Shop smarter across all your favorite stores on the web while getting direct feedback from a trusted community of people you know. Genuwin enables you to comparison shop, take notes, chat, and buy directly – all from one place. Be comfortable and have confidence in what you purchase with Genuwin.

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SERVICES UTILIZED
  • Digital Strategy
  • UX Design
  • Development
  • iOS & Android Development

EXPERIMENT

Working with Genuwin, we realized that it would be fastest to focus on mobile first, to create the Minimum Viable Product. As such, we tabled the desktop layouts and focused on creating the best mobile experience possible for the social shopping tool. Users can add items from any store on the web by sharing a link to the Genuwin app – and then it’s easy to invite friends to discuss, since the app can use the contact list from the phone itself. With Genuwin, there’s no need to dig through old emails or shop with a dozen tabs open. All of your saved items are readily accessible, and friends can see the items you’ve recommended. Easy, and simple: It’s the best way to shop socially.

TECHNOLOGY STACK

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Ionic Framework
These popular and modular components support the rapid creation of application layouts, while producing standards-compliant HTML & CSS.

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AngularJS
The AngularJS framework was used for the simplification of hybrid application development and testing.

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Cordova Hybrid App
Using Cordova, we were able to quickly create native app store builds for iOS and Android.

BY THE NUMBERS

2 Months

Time from beginning of design to launch of new iOS and Android app

4+ Stars

Genuwin app store rating in the Google Play app store.