NAPA Know How
Improving the User Experience
NAPA Auto Parts is one of the largest automotive parts retailers in the United States. Their NAPA “Know How” app was experiencing problems due to updates in the iOS and Android operating systems. These issues had a negative impact on the user experience and were reflected in the NAPA app’s store rating. We partnered with NAPA to address the issues and to refresh the mobile user experience. Our measurable goal for the project was to see an improvement in the app store ratings for both the iOS and Android app.
- Digital Strategy
- UX Design
- iOS & Android App Development
We worked closely with NAPA’s internal marketing and development teams. The initial challenge was devising a solution to adhere to their existing platform constraints. We needed to control the experience within the apps without making server-side changes.
FRONTEND UX DESIGN
HOCKEY APP FOR TESTING
We used Hockey App for our mutilple UAT cycle, cross-platform testing.
BY THE NUMBERS
Time from beginning of design to launch of new site and app
With the new design and build, the App Store rating increased by 57% to a 4+ star rating.