NAPA Know How

Improving the User Experience

HYPOTHESIS

NAPA Auto Parts is one of the largest automotive parts retailers in the United States. Their NAPA “Know How” app was experiencing problems due to updates in the iOS and Android operating systems. These issues had a negative impact on the user experience and were reflected in the NAPA app’s store rating. We partnered with NAPA to address the issues and to refresh the mobile user experience. Our measurable goal for the project was to see an improvement in the app store ratings for both the iOS and Android app.

    SERVICES UTILIZED
  • Digital Strategy
  • UX Design
  • Development
  • iOS & Android App Development

EXPERIMENT

We worked closely with NAPA’s internal marketing and development teams. The initial challenge was devising a solution to adhere to their existing platform constraints. We needed to control the experience within the apps without making server-side changes.

After research and testing, we devised a solution leveraging our own “Know How” with HTML, CSS and JavaScript. We developed a front-end that dynamically renders the app across iOS and Android. We designed, developed, tested, and launched the updated hybrid application within two months.

TECHNOLOGY STACK
  • HTML5, CSS3, and Javascript

    FRONTEND UX DESIGN
    We used front-end development tools of HTML, CSS, and JavaScript. 

  • HockeyApp Testing Platform

    HOCKEY APP FOR TESTING
    We used Hockey App for our mutilple UAT cycle, cross-platform testing.

ANALYSIS

The App refresh was completed after two months and released on schedule to debut at NAPA’s 90th anniversary event. It received wide consumer approval and increased to a 4+ rating after two months on the app store.


Get the NAPA app from the iTunes App StoreGet the NAPA app from the Google Play store

BY THE NUMBERS

2

months

Time from beginning of design to launch of new site and app

57%

increase

With the new design and build, the App Store rating increased by 57% to a 4+ star rating.

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