LEDET Software Training

Digital Strategy and Website Redesign

HYPOTHESIS

As one of Adobe’s top certified training providers, LEDET is the best source when students want to learn how to get the most out of the latest graphics software tools. Real-world, instructor-led courses are conducted in virtual classrooms or at more than 50 training centers located throughout the United States. LEDET prides themselves on high-quality, practical training – and is an authorized training partner for Adobe, AutoDesk, Quark, Google, and Apple.

    SERVICES UTILIZED
  • digital strategy
  • content strategy
  • search optimization (SEO)
  • visual design
  • website development

EXPERIMENT

Through a series of visual concepts and brand identity iterations, we helped Sterling Ledet and the LEDET team rethink their brand identity and name – while also tightening up the brand positioning to focus on key points of difference in a very competitive marketplace. Instructor-led courses face a competitor that could be available and delivered via any web browser.

Once we had completed the effort on the brand front, we continued on to re-architect and redesign their online platform for finding and scheduling classes (not to mention communicating key points of difference of the LEDET brand). While it might seem simple, it's just about as complicated as booking a ticket on an airline.

TECHNOLOGIES
HTML5 and CSS3
HTML5 and CSS3

HTML5 / CSS3
Our frontend team created new, customized site layouts.
A custom footer design helped retain exisisting organic SEO benefit, while preserving the look of the selected visual concept.

Ruby On Rails - Mvc Framework For Databases, Web Services, And Web Pages

Ruby on Rails
We worked with the LEDET team to develop their content strategy and sitemap, prior to launching the website on Rails.

Sphinx - Search Ledet Courseware

Sphinx Search
View and find LEDET courseware with ease: Search by keyword – or filter by location, course content, or date range. Browse courses at nearby branch locations, or save courses to your wishlist.

Google Maps Apis - Real-Time Location

Google Maps APIs
Embedded map allows visitors to browse learning centers nationwide, or narrow by location / city.

ANALYSIS

Finally, once we launched the new website and search application, we then turned to our proven conversion optimization process – to ensure that we were able to retain LEDET's high credibility and performance in search engines – as well as their ability to convert site visitors to actual course buyers. In support of this effort, and through the course of the project, we designed and built:

  • Website content review and SEO strategy
  • Website wireframes, concept variation, and selection
  • Website development – frontend HTML & CSS
  • Brand identity concepts, variation, and selection
  • Collaterals: Software training sales sheet – PDF layout

Don't forget LEDET if you're looking for a great way to add Adobe or Apple tools to your repertoire.

BY THE NUMBERS

4

months

Our redesign project project lasted approximately 4 months, from kickoff to completion.

100+

key terms

Our goal was to preserve the organic search ranking for the LEDET brand, while giving the site a timely visual refresh.

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