LEDET Software Training
Digital Strategy and Website Redesign
As one of Adobe’s top certified training providers, LEDET is the best source when students want to learn how to get the most out of the latest graphics software tools. Real-world, instructor-led courses are conducted in virtual classrooms or at more than 50 training centers located throughout the United States. LEDET prides themselves on high-quality, practical training – and is an authorized training partner for Adobe, AutoDesk, Quark, Google, and Apple.
- digital strategy
- content strategy
- search optimization (SEO)
- visual design
- website development
Through a series of visual concepts and brand identity iterations, we helped Sterling Ledet and the LEDET team rethink their brand identity and name – while also tightening up the brand positioning to focus on key points of difference in a very competitive marketplace. Instructor-led courses face a competitor that could be available and delivered via any web browser.
Once we had completed the effort on the brand front, we continued on to re-architect and redesign their online platform for finding and scheduling classes (not to mention communicating key points of difference of the LEDET brand). While it might seem simple, it's just about as complicated as booking a ticket on an airline.
BRAND IDENTITY CONCEPTS
COURSE SALES SHEET
HTML5 / CSS3
Ruby on Rails
Google Maps APIs
Finally, once we launched the new website and search application, we then turned to our proven conversion optimization process – to ensure that we were able to retain LEDET's high credibility and performance in search engines – as well as their ability to convert site visitors to actual course buyers. In support of this effort, and through the course of the project, we designed and built:
- Website content review and SEO strategy
- Website wireframes, concept variation, and selection
- Website development – frontend HTML & CSS
- Brand identity concepts, variation, and selection
- Collaterals: Software training sales sheet – PDF layout
Don't forget LEDET if you're looking for a great way to add Adobe or Apple tools to your repertoire.
BY THE NUMBERS
Our redesign project project lasted approximately 4 months, from kickoff to completion.
Our goal was to preserve the organic search ranking for the LEDET brand, while giving the site a timely visual refresh.