InterfaceFLOR Browser

Browse the entire InterfaceFLOR catalog, request samples, and more

HYPOTHESIS

InterfaceFLOR, the sustainable leader in modular carpet, has a broad variety of beautifully designed products. Until recently, the best way for its customers, commercial designers and architects, to review its products was to flip through a binder of printed images. Together, we worked to build an application suited to the needs of their customers.

    SERVICES UTILIZED
  • digital strategy
  • UX design
  • Adobe Flex development


EXPERIMENT

The InterfaceFLOR Browser gives customers a powerful (and we'd even dare to say pleasurable) way to shop for and choose carpet styles from thousands of possibilities. It's a right-brained paradise, but the left brain is happy too: Users can create job folders, choose favorites, even email links to web-based images with just one click. And, for those who can't be torn away from tear sheets, they can just download a PDF.

TECHNOLOGY STACK
Adobe Flex

Adobe Flex
Built a Rich Internet Application using the Adobe Flex Framework

SOAP Web Services API

SOAP Web Services API
Updated application data using SOAP Web Services

ANALYSIS

Thanks to the custom application we developed with their marketing team, InterfaceFLOR potential buyers can download and use an application that's as simple and elegant as iTunesĀ®. Then, they can click through images quickly (no waiting for pages to load), review product details, and even see color varieties.

BY THE NUMBERS

4

months

Time from beginning of design to launch of new app

5

star

Positive acclaim from designers and architects across the industry

Keep up with our latest thinking on digital innovation