The social network built for sustainability
Interface came to digital scientists with a desire to create MissionZero.org, the most credible sustainability social network and resource on the web. The Mission Zero™ vision began in 1994 when Ray Anderson, the founder and chairman of Interface, Inc., experienced an epiphany around creating a completely sustainable enterprise. Anderson’s enthusiasm for this vision, which was later named Mission Zero™, was contagious. His vision became the company’s vision, embraced by employees at every level and integrated into the company’s culture and beliefs.
Support both businesses and individuals in learning about, and engaging in sustainability practices, to reduce their environmental impact.
We designed and built the first social network around ecological sustainability, in partnership with Interface. With their leadership team, we distilled the values of their Mission Zero program, and created a content aggregator and social network. The network automatically collected articles across an array of news sources for the topics of Agriculture, Architecture, Business, Climate, Design, Energy, and Environment. Additionally, content curators would manage and add new articles to expand the network.
This comprehensive site includes the following features and applications:
- 14 categories of sustainability news, incorporating feeds from over 300 hand-picked sites
- A custom RSS feed reader – making it easy and fun to review news feeds – and rate up content for distribution in the category
- Member dashboard, blog, group badges, and news tracking
- Rich group functionality, letting organizations manage members or employees on the path to Mission Zero
- Q-and-A section that lets anyone pose or respond to a sustainability related question
- Event management and calendaring
- Sustainability missions – specific actions or challenges to help members change behaviors (or just get credit for riding your bike to work)
- Site activity visualization that highlights what’s new across the site
Our team worked with the Interface to create ways to identify the categories of content to list. We also helped create and curate content feeds for each of the sustainability categories. For purposes of legibility, the Mission Zero mark shown below was used across the Interface site – while the social network apps utilized its own square mark.
Ruby on Rails
HTML5 / CSS3
Web application build with HTML5, CSS3, jQuery, Simile, and YUI Grids.
Apple iOS Native Development
The free Mission Zero app and social network was launched to warm reception by the sustainability community: Its easy-to-use interface made it convenient to access popular sustainability news across a number of common categories. Within a month of the app’s launch, it was featured in the iTunes store and has generated over 55,000 downloads.
We're proud to have worked with the Mission Zero team on the marketing launch, the design and development of the iPhone app, and coordination of sustainability partners. Thanks to the explosive growth of iPhone users and sustainability group members, we’d seen a big uptick in site traffic at the release of each app.
Mission Zero: It’s a Mission that anyone can believe in.
(For more information about the Interface "Mission to zero emissions," give Ray Anderson's book a read:
Confessions of a Radical Industrialist tells the Interface reinvention story from the perspective of its founder.)
“The benefit of working with Digital Scientists is their experience and knowledge in the analysis of a working site. They are experts at what they do.”
Jeff Roman – Vice President, Information Services at Interface, Inc.
BY THE NUMBERS
We built 3 apps to support the mission: Native iOS, HTML5 web app, and Native Blackberry
Within the first few months of launch, the app was featured in the iTunes store