Gables Residential

Leasing Associates Tools to Inspire Prospects

HYPOTHESIS

Gables Residential is one of the largest multi-family real estate companies in the United States. They manage over 31,500 apartment homes and 500,000 square feet of retail space. Managing and tracking all of that square footage can be a difficult task, so Gables Residential contacted Digital Scientists for help. They needed their associates to have better marketing and sales tools for all of their properties.

    SERVICES UTILIZED
  • digital strategy
  • UX design
  • development
  • iOS & Android development

EXPERIMENT

Overview: We developed the Gables iPad sales application, giving leasing agents all of the needed tools at their fingertips. Agents access unit availability, floor plans, amenities, and leasing applications. Prospects can specify a rent range and get a preview of available units and floor plans. We automated numerous CRM communication tasks such as mailing brochures and “thank you” notes.

As the former “Digital Agency of Record” for Gables, we produced a large number of projects together, including:

  • Gables Corporate Site and Enhanced Search
  • Tablet & Kiosk Sales Application
  • Lead-to-Lease Customer Dashboard and Custom APIs
TECHNOLOGY STACK
Ruby on Rails

Ruby on Rails
We created custom web and application layouts, as well as a CMS for managing content in the corporate site and tablet application.

EmberJS

EmberJS
Used to build application layouts in the tablet sales app.

Sphinx Search

Sphinx Search
Search across all Gables properties with ease. Enhanced search features included creating keywords for location proper names and neighborhoods, like “Virginia Highlands.”

ANALYSIS

After our successful creation and launch of a search application and corporate site for Gables, we were thrilled when they asked us to bring our design thinking to their sales and leasing process.

We collaborated with the Gables technical, operations and sales teams to understand their current leasing process. Then we worked with the cross-functional team to create a new iPad-enabled sales process. The new app gives the leasing associates everything they need right at their fingertips:

  • Support the Gables sales process using a checklist of all the important steps to community amenities to a lease application.
  • Prospects can specify their rent range and get a preview of available units and floor plans.
  • The app automates tasks like sending brochures or thank you notes.
  • Eliminates the manual entry of paper forms and notes at the end of each day.

We also worked with the Gables IT team to design and implement APIs that make it easy for leasing associates to pull up information prospective residents have already provided by web, email, or phone. Part of creating a luxury experience is only asking your visitors to provide their information once. We started by collaborating with the Gables technical, operations and sales teams to understand their current leasing process.

The Result: A state-of-the-art, touch-enabled experience for prospective residents and leasing associates.

BY THE NUMBERS

+31K

apartments

Gables Residential manages over 31,000 apartment homes and 500K square feet of retail space

5

years

We proudly worked together with Gables Residential on several projects over the course of 5+ years

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