Strategy, design & build
NEW PRODUCT DEVELOPMENT
Digital Scientists partners with companies large and small to build innovative new software products. With experience working across Marketing, Technology and R&D to drive stakeholder alignment, Digital Scientists will accelerate the development of new products – even with experienced software firms. Clients interested in developing rich user experiences on modern devices will typically turn to Digital Scientists to help launch their new products – and later to assist with driving the development of a product roadmap.
Alternately, for launching products specifically for a market test, see our Minimum Viable Product (MVP) offering.
Collaborate to make something great!
Lean on our experienced team to help bring your idea to market. We’ll reduce your risk and help you focus on delivering the best product possible.
We’ll collaborate with your stakeholders (Marketing, IT, R&D, etc.) to identify your product goals & market challenges. We will define and prioritize your features and then plan your first release.
Access to Local Experts
We’re a tightly integrated team of product, design and development experts – based in Alpharetta and working across metro Atlanta.
Our senior team of experts has been building web and mobile software for 8+ years, so we can move fast. We’re in one place, so we can collaborate closely with you and your team.
Built to Scale on the latest Platforms & Devices
We’re committed to applying the latest technologies to create state of the art software products & experiences.
Mobile, wearables, personalization, API creation, IoT – and the latest software tools and frameworks like Elasticsearch, Apache Spark, AngularJS, Ionic, D3.JS.
We partnered with Lamar Advertising to create the ultimate app for interstate travelers – for iOS, Android, web, and in-car platforms. We combined place location, prices, reviews, & social content, so you always know the best place to stop.view project
We're working with AdvancED to design and build a suite of applications for educational school improvement, using their proven approaches to learning. Together, we're promoting rigorous best practices in education at over 32,000 schools worldwide.view project
We proudly partnered with Gables Residential for over 3 years as their "Digital Agency of Record" – creating an entirely new website and search application, lead-to-lease analytics, a digital interface for their property sales team, and related market research programs.view project
We worked with AmericasMart to review the market landscape and launch a best-in-class digital experience for this trusted Atlanta brand. We built a suite of digital tools for their buyers to use, both in, and outside of, their +7M square feet of downtown market space.view project
We partnered with Office Depot to launch a new office products brand called Viking – and went from concept to complete commerce store with over 25,000 products, in under 90 days. We also managed a host of marketing and search campaigns for this new ecommerce store.view project
WHY NEW PRODUCT DEVELOPMENT?
Define ➞ DESIGN ➞ BUILD ➞ LAUNCH
We build fully-viable, market-ready products with the fewest steps possible. We're ready to build your idea and help you launch your concept.
The first step for building a new product is to hold a Destination and Positioning Workshop. This is a product marketing workshop that allows us to learn about the vision for the new product. We also get a better understanding of how users are supposed to think, feel and act when they interact with the new product.
Next we collaborate with clients to define and prioritize the feature requirements for the new product – fleshing out workflows, business rules, personas, etc. – in order to complete a feature specification. In parallel we develop a target solution architecture to define how the product is going to be built. In order to reduce costs and accelerate development, we often use open-source application components and established frameworks (e.g. Rails gems, Angular components, Ionic framework, etc.) where possible, as part of the solution architecture.
Once we are far along on a draft feature specification we begin iterative design of the new product, increasing the level of fidelity of our deliverables as we gain alignment on the definition of the product. We start with hand drawn sketches and evolve to a clickable prototype along with all the design assets required to build the new product. Some clients choose to validate this concept with Marketing Research in order to get early feedback before development.
With the completed Product Design Blueprint (i.e. Feature Specification, Visual Design, Solution Architecture, User Stories), we undertake development of the new product. The features are prioritized and scoped to be completed for a Version 1.0 of the product.
The project is structured as a series of two-week iterations until all features are delivered and individually tested. Front end and back end development is done in parallel. Layouts are integrated into the back end functionality once the CSS and HTML is complete.
Each iteration starts with a planning meeting where team members select the stories to be delivered during that iteration. Each user story is granular enough that it can be delivered and tested within the assigned iteration. The iteration ends with a review session where each completed user story is tested and either accepted or rejected. The client tests all of the app features during this phase and signs off as acceptance of the final delivery.
We provide a clear communication process for issue management and resolution before launch.
After verification and approval of the functionality on the staging server, we deploy the final code to production. If there are Mobile Apps, we publish them first to the Apple App Store and then to the Google Play store.
We add analytics code to all pages and configure the analytics tool to track relevant goals. We crawl new content pages for broken links and fix any references to the staging domain in the content.
For the final step we run a test of all backup services and fail-over mechanisms. We then hand over the app to first level support for management. The team publishes relevant documentation to first level support to help maintain the application(s).
The goal of the launch is to achieve product-market fit, so learning begins with the launch of the product and feedback from customers. That learning requires measurement of analytics and app downloads. We often partner with clients to also create a product roadmap, prioritize / implement additional technologies, and create specific tracking and analytics capabilities.
Is NPD the right APPROACH for your product / concept?
Is NPD the right approach for your product / concept?
New Product Development
New Product Development
|Time||4-6+ months||90 days or less|
|Scope / Concept||Highly-developed product||Limited market test|
|Budget||100k+||75k - 100k|
|Complexity||Highly complex, robust featureset||Low to medium complexity|
Need more time for your product? Read more about our New Product Development option.
Define your product, features, design & workflows: Everything you need to build a great application.
Work with experts to design, build and launch a new product or service in 90 days.
Collaborate with our experienced product team to build innovative software.
Join us for a 5-day design sprint to define and prototype your new digital product or business.
Clarify your destination and develop new solutions for delivering value to your customers.
Use quantitative and qualitative methods to get user insights and validate your concept.