Let's create something brand new:
Strategy, design & build

NEW PRODUCT DEVELOPMENT

Digital Scientists partners with companies large and small to build innovative new software products. With experience working across Marketing, Technology and R&D to drive stakeholder alignment, Digital Scientists will accelerate the development of new products – even with experienced software firms. Clients interested in developing rich user experiences on modern devices will typically turn to Digital Scientists to help launch their new products – and later to assist with driving the development of a product roadmap.

Alternately, for launching products specifically for a market test, see our Minimum Viable Product (MVP) offering.

Collaborate to make something great!

Lean on our experienced team to help bring your idea to market. We’ll reduce your risk and help you focus on delivering the best product possible.

We’ll collaborate with your stakeholders (Marketing, IT, R&D, etc.) to identify your product goals & market challenges. We will define and prioritize your features and then plan your first release.

Guaranteed Product Launch
Guaranteed Product Launch
Access to Local Experts

Access to Local Experts

We’re a tightly integrated team of product, design and development experts – based in Alpharetta and working across metro Atlanta.

Our senior team of experts has been building web and mobile software for 8+ years, so we can move fast. We’re in one place, so we can collaborate closely with you and your team.

Access to Local Experts

Built to Scale on the latest Platforms & Devices

We’re committed to applying the latest technologies to create state of the art software products & experiences.

Mobile, wearables, personalization, API creation, IoT – and the latest software tools and frameworks like Elasticsearch, Apache Spark, AngularJS, Ionic, D3.JS.

The Latest Platforms and Devices: Responsive Web, Beacons, Wearables, Commerce
technologies

TECHNOLOGIES

WHY NEW PRODUCT DEVELOPMENT?

Define ➞ DESIGN ➞ BUILD ➞ LAUNCH

We build fully-viable, market-ready products with the fewest steps possible. We're ready to build your idea and help you launch your concept.

New Product Development Process - Define

DEFINE
The first step for building a new product is to hold a Destination and Positioning Workshop. This is a product marketing workshop that allows us to learn about the vision for the new product. We also get a better understanding of how users are supposed to think, feel and act when they interact with the new product.

Next we collaborate with clients to define and prioritize the feature requirements for the new product – fleshing out workflows, business rules, personas, etc. – in order to complete a feature specification. In parallel we develop a target solution architecture to define how the product is going to be built. In order to reduce costs and accelerate development, we often use open-source application components and established frameworks (e.g. Rails gems, Angular components, Ionic framework, etc.) where possible, as part of the solution architecture.


New Product Development Process - Design

DESIGN
Once we are far along on a draft feature specification we begin iterative design of the new product, increasing the level of fidelity of our deliverables as we gain alignment on the definition of the product. We start with hand drawn sketches and evolve to a clickable prototype along with all the design assets required to build the new product. Some clients choose to validate this concept with Marketing Research in order to get early feedback before development.


New Product Development Process - Build

BUILD
With the completed Product Design Blueprint (i.e. Feature Specification, Visual Design, Solution Architecture, User Stories), we undertake development of the new product. The features are prioritized and scoped to be completed for a Version 1.0 of the product.

The project is structured as a series of two-week iterations until all features are delivered and individually tested. Front end and back end development is done in parallel. Layouts are integrated into the back end functionality once the CSS and HTML is complete.

Each iteration starts with a planning meeting where team members select the stories to be delivered during that iteration. Each user story is granular enough that it can be delivered and tested within the assigned iteration. The iteration ends with a review session where each completed user story is tested and either accepted or rejected. The client tests all of the app features during this phase and signs off as acceptance of the final delivery.

We provide a clear communication process for issue management and resolution before launch.


New Product Development Process - Launch

LAUNCH
After verification and approval of the functionality on the staging server, we deploy the final code to production. If there are Mobile Apps, we publish them first to the Apple App Store and then to the Google Play store.

We add analytics code to all pages and configure the analytics tool to track relevant goals. We crawl new content pages for broken links and fix any references to the staging domain in the content.

For the final step we run a test of all backup services and fail-over mechanisms. We then hand over the app to first level support for management. The team publishes relevant documentation to first level support to help maintain the application(s).

The goal of the launch is to achieve product-market fit, so learning begins with the launch of the product and feedback from customers. That learning requires measurement of analytics and app downloads. We often partner with clients to also create a product roadmap, prioritize / implement additional technologies, and create specific tracking and analytics capabilities. 

Comparison
Is NPD the right APPROACH for your product / concept?
Is NPD the right approach for your product / concept?
New Product Development
New Product Development
Minimum Viable Product
Time 4-6+ months 90 days or less
Scope / Concept Highly-developed product Limited market test
Budget 100k+ 75k - 100k
Complexity Highly complex, robust featureset Low to medium complexity
Need more time for your product? Read more about our New Product Development   option.

ENGAGEMENTS

Digital Product
Blueprint

Define your product, features, design & workflows: Everything you need to build a great application.

Minimum Viable Product

Work with experts to design, build and launch a new product or service in 90 days.

New Product Development

Collaborate with our experienced product team to build innovative software.

Innovation Design Sprint

Join us for a 5-day design sprint to define and prototype your new digital product or business.

Customer Experience Strategy

Clarify your destination and develop new solutions for delivering value to your customers.

Market
Research

Use quantitative and qualitative methods to get user insights and validate your concept.

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