SimpleC is an exciting start-up with a vital mission: increasing the quality of life among the aging while supporting family members. 

SimpleC came to Digital Scientists to communicate more clearly to three distinct audiences: managers of assisted living communities, senior citizens, and the families of seniors. Among other things, Digital Scientists created a brief animated clip to elevate and explain their new device, the SimpleC Companion. The animation is composed of artwork by illustrator extraordinaire John Nelson.

The new site features tabbed collections of information for each audience. The result of this design is that SimpleC's target audiences get exactly what they need: information, clearly stated, that demonstrates how SimpleC's new device helps diffuse some of the challenges of aging. 

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