Business InnovationTechnology StackUser Experience

Two Meetups In One: Top Ten Ideas for Creating and Managing Site Content & How to Architect and Position Your Brand

August 21, 2009

Digital Marketing Meetup
August’s Digital Marketing Meetup was all about improving your site’s content.   Instead of telling you how to write a blog post (which is open to interpretation, really), we’re offering up tips and tools for getting to know your reader and cranking out top-notch content.  There’s a little something for everyone – bloggers, web content writers, designers, SEO professionals, and, of course,  marketers.

We’ve included a PDF version of the presentation below (FYI: click on the presentation for full screen), which you can download here.

Also, we forgot to post our last Meetup recap, How to Architect and Position Your Brand. For our marketing purists, this is the presentation for you. We explore the idea of brand architecture and how to communicate features and benefits to customers. We also offer up some tools of the trade to help you position your brand in the marketplace.

You can also download this presentation here.

Let us know what you think or what topics you want to learn more about. We hold a monthly Digital Marketing Meetup at both our Atlanta and Alpharetta offices. Cold beer, Mellow Mushroom pizza, and shop talk with the scientists – not a bad way to spend a weeknight.