New AmericasMart App Now Available on iOS and Android

photo of a hand holding an iphone showing AmericasMart Atlanta appWhere do buyers from the best retailers find products to sell in-store and online? AmericasMart – one of the world’s largest permanent wholesale trade centers, with over 7 million square feet of space.

AmericasMart approached Digital Scientists to transform its buyer experience in conjunction with the launch of high speed wifi throughout their campus.

The answer came in the form of a transformed digital buyer experience – from desktop to on-campus to mobile devices.

Buyers were looking for:

  • Easier navigation throughout the campus

  • Access to detailed exhibitor information and events

  • Ability to plan their visit – appointments, notes, and checklists

  • On the go access to information from exhibitors or locations.

With these user insights in hand, Digital Scientists and the AmericasMart team reconceived a connected, mobile-enabled buyer experience that includes:

  • Interactive exhibitor profiles that include social media feeds (Facebook, Instagram, Pinterest and Twitter), product images, booth location with Google maps and directions within the Mart, and complete overviews of each exhibitor.

  • Detailed search results for exhibitors, product lines, categories, events, food, services, and apparel sales reps in list, gallery, map, and floor view.

  • Google maps of AmericasMart separated by floor so that users can find amenities, exhibitors, food locations, etc.

  • An augmented reality and QR scanner to use with the AmericasMart book and to find one’s location in the Mart by scanning signage.

  • A mobile Market Plan so users can store exhibitors they want to visit; make appointments; and take notes.

  • Market specific information for a complete overview of shows, directors, and more!

To deliver the kind of anywhere access that buyers needed, we developed iPhone, iPad, and Android apps, as well as mobile, tablet, and desktop focused responsive sites.

Download the AmericasMart app today on the Apple App Store or the Google Play Store.