An improved website for MarketingNPV
We are pleased to announce the launch of a new website for MarketingNPV, a highly specialized advisory firm that links marketing investments to financial value creation, enabling clients to measure the payback on their marketing efforts and take smarter risks with resource allocation.
MarketingNPV came to Digital Scientists with the need to leverage their website to drive conversions. Beginning with a strategy session, the website has been totally redesigned to support their core business. MarketingNPV is comprised of thought leaders and experts in their field and is a great resource for marketing organizations.
The site features an extensive library of articles, webcasts, book reviews, interviews, and more. Registered users can access an online version of the MarketingNPV Journal using Issuu. The website is built on the Drupal platform and is integrated with MailChimp for easy mailing list management.
The site also features a solution center where users can find resources to address the most challenging questions of the day with regards to Return-on-Marketing-Investments (or ROMI).