Today, we are celebrating the launch of Ray Anderson’s new book, Confessions of a Radical Industrialist. Anderson is the founder and chairman of Interface, Inc., a company we have proudly partnered with on several projects in support of their Mission to Zero. It’s also the unveiling of RayAnderson.com, which Digital Scientists designed to promote the Confessions of a Radical Industrialist book tour.
Given that the author is a noted figure in the sustainability movement, it was important for the book to have its own online presence. Therefore, we developed a microsite (just a little site, but filled with lots of great content).
In lieu of a traditional navigation and search bar, visitors on RayAnderson.com are directed to take three distinct actions: Meet Ray, Read Ray or Follow Ray.
Meet Ray – This page provides an introduction to Ray Anderson, multimedia materials, and a calendar of Ray’s speaking engagements, including venue information and the ability to RSVP.
Read Ray – From here, readers can purchase Confessions of a Radical Industrialist, as well as Ray’s first book, Mid-Course Correction. They can also read selected press articles and browse Ray’s personal reading list.
Follow Ray – This is a dossier of Ray’s social media activities. Readers can choose to follow Confessions of a Radical Industrialist on Facebook, Twitter, Flickr, YouTube, and of course, MissionZero.org.
To finish it all off, we applied a bold, modern black-and-white design treatment.
If you want to learn more, or maybe just see what the excitement is all about, check it out at RayAnderson.com.