News & Events

Digital Scientists designs in conjunction with Confessions of a Radical Industrialist

September 15, 2009

Today, we are celebrating the launch of Ray Anderson’s new book, Confessions of a Radical Industrialist. Anderson is the founder and chairman of Interface, Inc., a company we have proudly partnered with on several projects in support of their Mission to Zero. It’s also the unveiling of, which Digital Scientists designed to promote the Confessions of a Radical Industrialist book tour.

screenshot of websiteGiven that the author is a noted figure in the sustainability movement, it was important for the book to have its own online presence. Therefore, we developed a microsite (just a little site, but filled with lots of great content).

In lieu of a traditional navigation and search bar, visitors on are directed to take three distinct actions: Meet Ray, Read Ray or Follow Ray.

Meet Ray – This page provides an introduction to Ray Anderson, multimedia materials, and a calendar of Ray’s speaking engagements, including venue information and the ability to RSVP.

Read Ray – From here, readers can purchase Confessions of a Radical Industrialist, as well as Ray’s first book, Mid-Course Correction. They can also read selected press articles and browse Ray’s personal reading list.

Follow Ray – This is a dossier of Ray’s social media activities. Readers can choose to follow Confessions of a Radical Industrialist on Facebook, Twitter, Flickr, YouTube, and of course,

To finish it all off, we applied a bold, modern black-and-white design treatment.

If you want to learn more, or maybe just see what the excitement is all about, check it out at