News & Events

Closing the Deal Electronically

July 16, 2012

Digital Scientists Launches Responsive Designed HTML 5 iPad Tablet App To Power Sales and Productivity for Gables Residential

tablet mock up showing gables residential web pageGables manages approximately 38,000 luxury apartment homes across the United States. When you manage so many properties, that turns into a lot of apartment tours performed by leasing associates.
Digital Scientists worked with Gables to:
1.Rethink the existing selling process in light of the capabilities of the iPad
2.Design a new experience for both the sales person and the customer, including powering a new touch-screen kiosk to inform prospects when they arrive on site
3.Develop a state of the art, responsive designed HTML 5 application – including directing the design and develop of API’s to interact with Gables proprietary customer systems
In addition to reaping traditional benefits, such as reductions in printing costs, the company expects to see higher productivity and more real-time visibility into performance, now that associates no longer have to transcribe prospective resident information from paper cards at the end of each day.
Because Digital Scientists is the digital agency of record for Gables, we’re also excited about the opportunity to use analytics to gain greater insight into the sales pipeline, evaluate conversion of marketing investments, and learn more about overall sales force performance.
Take a look at the actual application and you’ll see that it’s beautiful (leveraging Gables beautifully designed and landscaped apartment communities), but not dumb.
If you’re looking to use mobile devices and powerful responsive designed HTML5  applications to transform how your sales force sells (and improve the experience of your prospects and customers), give us a call.

Gables manages approximately 38,000 luxury apartment homes across the United States. When you manage so many properties, that turns into a lot of apartment tours performed by leasing associates.

Digital Scientists worked with Gables to:

  1. Rethink the existing selling process in light of the capabilities of the iPad 
  2. Design a new experience for both the sales person and the customer, including powering a new touch-screen kiosk to inform prospects when they arrive on site  
  3. Develop a state of the art, responsive designed HTML 5 application – including directing the design and development of API’s to interact with Gables proprietary customer systems

In addition to reaping traditional benefits, such as reductions in printing costs, the company expects to see higher productivity and more real-time visibility into performance, now that associates no longer have to transcribe prospective resident information from paper cards at the end of each day.

Because Digital Scientists is the digital agency of record (AOR) for Gables, we’re also excited about the opportunity to use analytics generated by the tablet application to gain greater insight into the sales pipeline, evaluate conversion of marketing investments, and to learn more about overall sales force performance.

Take a look at more screenshots from the actual application and you’ll see that it’s beautiful (leveraging Gables beautifully designed and landscaped apartment communities), but not dumb.

If you’re looking to use mobile devices and powerful responsive designed HTML5  applications to transform how your sales force sells (and improve the experience of your prospects and customers), give us a call.