Friday, December 5th, 2014 – 9 AM Pacific Time/12 Noon Eastern

Personalization is essential to how brands and companies of all sizes will acquire and retain customers in 2015. APIs enable just in time access to powerful insights, such as a customer’s context and motivation, which can be used to craft either entirely new or dramatically improved customer experiences.
Please join us in this webinar to learn how marketers and technologists can harness APIs and web services to personalize the customer experience.

In this session you will learn:

  • Why is personalization important for capturing and delighting customers?
  • What are the main drivers of personalization, with examples?
  • What is an API?
  • How are companies using APIs and personalization to rethink the customer experience?
  • How can companies innovate to deliver a more personalized experience with APIs?
About the Presenters:
Tom Klein is Chief Executive Officer at Digital Scientists. Tom is an authority on digital innovation, brand experience, ecommerce, and digital marketing. As the founder and CEO of Digital Scientists, he helps clients build digital businesses and services: mobile, wearable, car, location, contextual, web, and search.
Follow Tom on twitter @tomklein
Laura Heritage is Director of API Strategy at SOA Software. In this role, she works with customers to establish API Business strategies and implement API and SOA Platforms. Previously, Ms. Heritage served as a Product Line Manager at IBM and was responsible for establishing IBM’s API Management business.
Follow Laura on twitter @heritagelaura

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