Target Genius

Your customers aren't all the same. Why is your site One Size Fits All?

Today, most sites force visitors to find what's relevant. They get frustrated and leave. Conversion suffers.

description

Target Genius™ puts new visitors into segments dynamically, so you can improve conversion with optimized content, offers, or advertising.

Tg_first

Segment: Young Urbanite

  • -active facebooker
  • -MIT graduate
  • -price-sensitive
  • -boston
  • -mac user
Tg_second

Segment: Adult Roamer

  • -aarp member
  • -brand-loyal shopper
  • -washington state
  • -loves politics
Tg_third

Segment: Social Staple

  • -twitter addict
  • -marine corps
  • -comparison shopper
  • -phoenix
  • -lives on espn

benefits

With a 10 week project, we can help you test your segment hypotheses, evaluate visitor behaviors, and then create and test conversion approaches for targeted segments. Target Genius™ gives you the intelligence you need to generate dramatic improvements in conversion.

Contact us to schedule a conversation or webinar to learn more.

* Ford & Volvo belong to their respective trademark owners. We're inspired by Henry Ford's, "You can have it in any color as long as it's black" quote -- a challenge for any digital marketer.

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