Enterprise Marketing Management: The New Science of Marketing

…closest thing to a CMO’s handbook. - Jerry Noonan, Spencer Stuart

“Marketing, which represents all the work between developing a new product and getting it sold, has been searching for a structured set of processes that could fill the gap. Sutton and Klein deserve the credit for filling this gap with their concept of Enterprise Marketing Management (EMM) that now can stand with ERP, CRM, and SCP as the four platforms for running an efficient, effective and profitable business.”

- Philip Kotler
S. C. Johnson Distinguished Professor of International Marketing
Kellogg School of Management

“This book has successfully connected science with marketing in a comprehensible manner that can be applied to real problems. It takes the guesswork out of marketing and provides a roadmap of how to let the data inform marketing decisions. I urge those in marketing to definitely read this book.”

- Dave Reibstein
William Stewart Woodside Professor of Marketing
The Wharton School