With digital and static billboards and signs in over 200 markets, Lamar Advertising is one of the largest outdoor advertising companies. In partnership with Lamar, we created an app called RoadNinja that exemplifies how a Customer Engagement System can work. For an interstate driver, it reinvents how interstate travelers get information about exits on the road ahead.

Lamar’s unique ability to reach interstate drivers is similar to a retailer’s unique ability to reach store visitors while they’re shopping - both are captive audiences. And drivers have responded - making RoadNinja one of the top 10 travel apps in iTunes.

Location-aware Navigation and Promotions

Integrated Social Features

Facebook, Twitter & Foursquare

RoadNinja lets users share reviews and photos
as well as check-in.

Real Time Analytics

Track and evaluate promotion performance

RoadNinja’s performance can be reviewed in real time, thanks to the easy integration with Google Analytics or any major analytics platform. The team can see what parts of their application are in use, as well as the locations of activity, including promotion redemptions.