Rately
Finally, online retailers have a way to use social media to drive sales. With Rately, your shoppers can create product comparisons, then ask their social friends to help them choose the right product. In addition, your own merchandising team can use Rately to create interesting comparison conversations for your own brand's Facebook and Twitter fans.
Enterprise Marketing Management
We wrote the book on the new science of marketing. Published in 2003 and co-authored by Chief Executive Officer Tom Klein, Enterprise Marketing Management helped define a new category of software (sort of the marketing version of CRM) that manages all major marketing processes. We're still redefining how marketers manage their businesses. Now we help clients use conversion optimization to make smarter, data-driven decisions and to optimize marketing investments on a monthly basis.
Digital Marketing Standard
Working with executive recruiting jedi masters Heidrick & Struggles, we surveyed over 100 CMO's and VP's of Marketing from around the country (including companies like Wal-Mart, Chrysler, Nielsen, Coca-Cola, and Diageo) to benchmark marketing practices and perspectives. The common theme across all participants? - digital marketing analytics matter more than ever. Download a PDF of the study results and also check out our own Conversion Optimization offering that can help you convert more site visitors into customers.