As one of Adobe’s top certified training providers, Ledet is the best source when students want to learn how to get the most out of the latest graphics software tools. Real-world, instructor-led courses are conducted in virtual classrooms or in Ledet training centers located throughout the United States.

We helped Ledet rethink their brand identity and name, while also tightening up the positioning to focus on key points of difference in a very competitive marketplace. Instructor-led courses face a competitor that could be available and delivered via any web browser.

Once we had completed the effort on the brand front, we continued on to re-architect and redesign their online platform for finding and scheduling classes (not to mention communicating key points of difference of the Ledet brand). While it might seem simple, it's just about as complicated as booking a ticket on an airline.

Finally, once we launched the new application and site, we then turned to Conversion Optimization to ensure that we were able to retain Ledet's high credibility and performance in search engines, as well as their ability to convert site visitors to actual course buyers.

Don't forget Ledet if you're looking for a great way to add Adobe or Apple tools to your repertoire.