August’s Digital Marketing Meetup was all about improving your site’s content.   Instead of telling you how to write a blog post (which is open to interpretation, really), we’re offering up tips and tools for getting to know your reader and cranking out top-notch content.  There’s a little something for everyone – bloggers, web content writers, designers, SEO professionals, and, of course,  marketers.

We’ve included a PDF version of the presentation below (FYI: click on the presentation for full screen), which you can download here.

Open publication – Free publishing – More web writing

Also, we forgot to post our last Meetup recap, How to Architect and Position Your Brand. For our marketing purists, this is the presentation for you. We explore the idea of brand architecture and how to communicate features and benefits to customers. We also offer up some tools of the trade to help you position your brand in the marketplace.

Open publication – Free publishing – More brand strategy

You can also download this presentation here.

Let us know what you think or what topics you want to learn more about. We hold a monthly Digital Marketing Meetup at both our Atlanta and Alpharetta offices. Cold beer, Mellow Mushroom pizza, and shop talk with the scientists – not a bad way to spend a weeknight.

We want to thank everyone who attended either the Atlanta or Alpharetta digital marketing meet-up:  How to Create a Digital Marketing Plan To Grow Sales and Profits. It was an unprecedented turnout (and a bit like squeezing bodies in a clown car).

One thing’s for sure – Digital Marketing is the talk of the town. Throughout June, our chief scientist, Tom Klein, made several presentations on the subject to local businesses and trade organizations, including Thompson Technologies, the Kettering Executive Roundtable, and the Women Chefs and Restaurateurs association.

We live, sleep, and blog digital marketing every day, but we realize it can be overwhelming for new comers. That’s why we’re distributing the How to Create a Digital Marketing Plan to Grow Sales and Profits online. Consider it a primer for your digital marketing education. In this presentation, we discuss:

• Business Strategy
• Brand Positioning
• Business Models
• Investment Plans
• Optimization

We also throw in case studies (i.e. who actually used social media to further their brand) and show you how to pick digital marketing tactics that suit your business needs.

Open publication – Free publishing – More social media

If you want to download this presentation or embed it in your website or blog, you can grab it here. We’re not sure why these document embedding services don’t include sharing tools, but oh well. At least, Issuu offers lots of layout and styling options, so you can customize the look of a presentation before you embed it.

Nothing like showing up at the office on a Friday morning and still having the scent of pizza and beer lingering in the air from the MeetUp the night before… This past Thursday Digital Scientists hosted yet another MeetUp for the Atlanta Digital Marketing Group, this one covering the Top 10 Google Analytics Tips & Features.  Out of the thousands and thousands of available tools, features, and data available in Google Analytics, we thought it would be helpful to highlight some of the known, and not so well known features in Google Analtyics that we find the most beneficial.

Our team also unveiled at the MeetUp the first version of the DS Analytics Tool that we are currently developing.  The online tool lets you track specific sites that your visitors may be active on, giving you great insight competitive intelligence as well as opportunities to market your goods or services on sites where your potential customers are already very active.  Once you input all of the sites that you want to have tracked, the tool will output the customized Google Analytics code that you can then simply insert on your website.  Unfortunately the Tool is still in development, though we will be sure to post updates on our blog.

Thanks to everyone that was able to make this month’s event and encourage all of our readers to join the Atlanta Digital Marketing Group to stay up to date with all of our monthly MeetUps.

At April’s Digital Marketing Meetup this past week, we covered the Top Ten iPhone Applications for Sales and Marketing professionals.  Naturally, we snuck in a few more for fun, but you try getting a room full of iPhone freaks (and developers) together and containing the list to a mere 10.   We learned that there are iPhones apps for just about anything – conducting marketing research, keeping an eye on website analytics, managing customer relations, processing credit cards, and on and on.  Not every application will apply to your business, but we tried to include a little something for everyone. The real take away here is how mobile applications are changing the way we do business.

Thanks to Chris’s expertise and JR’s bravery (his iPhone and his private To-Do list were used during the presentation), we were able to demo our Top Ten applications on the large screen.

So last night’s turn out for the SEO meetup was great! (of course who doesn’t want free pizza and beer?)

We started off the presentation with the speaker (me) rambling through technical jargon paying no attention to his interested marketing audience. Then I realized some people had questions about the higher level parts and we slowed down to make it more enjoyable.

SEO is an animal outside the realm of marketing or technology. If anything, SEO is a deep fusion between the two. You have to know marketing and development to know SEO. The good thing is our audience was mostly made up of marketers and it seemed like the takeaway was great. From a marketing standpoint, knowing the importance of SEO is as beneficial as knowing how to do it.

Because the search industry is so enormous I didn’t expect to cover everything in one discussion so we posted a detailed article over on FeedGrowth titled Top 10 SEO Ideas.

Thank you all for coming out last night and if you didn’t manage to make it please sign up for our next meetup!