tom klein
the team  Tom Kleinchief scientist Tom has an unmatched passion for using digital marketing to help companies grow. He’s the co-author of EMM: The New Science of Marketing (Wiley: 2003) and the guiding spirit behind feed growth!, the daily digital marketing idea. His favorite scientist is Professor Frink. Tom has led numerous business strategy, marketing strategy and transformation engagements for Global 1000 companies. His specific areas of expertise include digital strategy (leveraging new media), marketing metrics / marketing dashboards, innovation, brand architecture, connecting marketing across the enterprise, and leveraging enterprise information and technologies. Tom is the Founder and Chief Scientist of digital scientists. Earlier positions include serving as the SVP, Marketing Strategy and Solutions for Inforte, a 300 person, publicly traded strategy and business analytics consulting firm. Before that he was a Vice President / Principal Consultant at marketing consulting firm Zyman Group, founded by Sergio Zyman, where he helped to triple the company’s revenue in three years. Tom has also served as Executive Director of Strategy at the Chanel Group, the global luxury products company, overseeing strategy and new market entry in Asia and the Americas. He has also served as a Senior Associate at management consulting firm CSC Index, a division of Computer Sciences Corporation, led by Jim Champy and Mike Hammer, authors of Reengineering the Corporation. He started his marketing career at Nabisco Biscuit Company, helping to manage and grow well-known consumer brands like Barnum’s Animal Crackers and Teddy Grahams. Tom holds an MBA in Marketing from The Wharton School, a Masters in International Studies from the University of Pennsylvania, and a B.B.A. in Accounting from The Goizueta Business School at Emory University. He also earned a Diploma of French Studies at the Université de Strasbourg (Strasbourg, France), as a Rotary Foundation Ambassadorial Scholar. He lives in Atlanta, Georgia. Activities: 2007 Panel of Judges - Atlanta Marketer of the Year |
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